Key Responsibilities:
● Plan, execute, and optimize programmatic advertising campaigns using DV360.
● Monitor campaign performance and ensure timely optimizations to achieve KPIs (CTR, VTR,Reach, etc.).
● Develop and maintain comprehensive Excel-based reports to track performance and provide actionable insights.
● Collaborate with internal teams to align campaign strategies with overall business objectives.
● Troubleshoot and resolve technical issues related to programmatic campaigns.
● Manage budgets effectively, ensuring optimal allocation of ad spend across campaigns.
● Conduct audience research and leverage data-driven insights to refine targeting strategies.
● Stay updated with the latest trends, tools, and technologies in programmatic advertising and DV360.
Required Skills & Qualifications:
● 2-4 years of hands-on experience with DV360 in managing programmatic advertising campaigns.
● Proficiency in campaign monitoring, optimization, and troubleshooting.
● Strong analytical skills with the ability to interpret data and generate insights.
● Advanced Excel skills for reporting, including pivot tables, VLOOKUP, and chart creation.
● Excellent communication and interpersonal skills for client interaction and internal collaboration.
● Understanding of other Google Marketing Platform (GMP) tools is a plus (e.g., Google Ads,
Campaign Manager 360).
● Familiarity with audience targeting strategies, remarketing, and display/video ad formats.
● Detail-oriented with the ability to manage multiple campaigns simultaneously.
● Certification in DV360 or Google Marketing Platform is preferred but not mandatory.
Top Skills
What We Do
Grapes Worldwide is a fastest growing global Marketing & Communication agency where we create “Story-Enabled Growth.” We are Data Obsessed and Strategically Engineered thinkers who use communication and technology to drive Brand and Business Growth. With now offices in India and UK
From 360 communications and amplification, Grapes Worldwide is a one-stop solution to offer end-to-end solutions to our partners. Our services include Brand and Digital Business Strategy, Communication Planning, Design, Content and Video Production, Social Media, Website Design and Development, SEO, ORM, PR, Influencer Management and Media Planning and Buying, E-commerce Marketplace Management, and more
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