Manager - Performance Marketing

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

COMPANY VALUES

TRUST

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

TALENT

This is first and foremost a people business. We are committed to ensuring Publicis Groupe a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION

True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Job Description

Role Summary:

The Performance Media Manager is responsible for leading the success of clients’ marketing channels, including Google Adwords, Yandex, Baidu, Facebook, IG, VK, Kakao, YouTube, Twitter, Snapchat and LinkedIn. The performance Specialist provides thought leadership on performance strategies and optimization; builds strong relationships and establishes clear lines of communication with clients, partners and internal staff members. The performance Specialist is analytical and uses problem-solving capabilities to assure flawless program execution to meet and exceed stated objectives.
Role Specific Responsibilities:

- Knowledge

• Building performance media campaigns (Adwords, FB, IG, Snapchat, Twitter & LinkedIn)
• Strategizing, implementing, trafficking and analyzing campaigns.
• Hands-on experience in Facebook campaign planner, other social media platforms & Sprinklr (optional),
• Expertise in social media activations, ad types.
• Expertise in paid search, optimization techniques, guiding the execution team to improve results.
• Data-driven decision making using platform metrics & website data.
• Channel attribution is a plus (defining user journey)

- Skills 

• Optimizing: putting optimization strategies based on platform metrics.
• Analysis & Recommendation of data and strategies to recommend performance improvements
• Problem-solving ability with a mindset for curiosity
• Strong communication skills
• Skill with Microsoft Excel & PowerPoint.
• Demonstrated analytical thinking
• Ability to analyze mass data from different analytical platforms.
• Read through the numbers on Sprinklr & create strategies and execution plans based on that.
• Ability to create a performance media plan based on the brief – identifying best options for targeting + materials.

- Account Management:

• Assumes accountability and ownership of performance media strategy, planning & optimization.
• Interfaces with other Department Leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients.
• Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
• - Program Management
• Directs and manages the daily workflow of all client on performance media with our counterparts in other markets.
• Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable
• Creates and executes performance media account strategies and plans for each client
• Understands performance marketing as a whole and how channels affect objectives for the client
• Provides excellent communication via phone, emails and direct contact

Qualifications

• +4 years of account management experience in social media content & promotion.
• Overall experience of search, display, mobile, video or affiliate.
• Demonstrated problem solving and project management skills
• High competency level in MS Office with specific strengths in Excel and PowerPoint
• Able to work independently and balance multiple tasks