Manager - Payment Marketing (HSN)

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.
QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.

The Opportunity

Reporting to the Director of Payment Strategy, Marketing & Operations, the Manager will lead the payment marketing team delivering exciting marketing campaigns that increases customer/cardholder engagement and loyalty to the HSN brand while optimizing the team processes and applying main whole-house marketing events and programming. You will also cultivate bank marketing partnership to ensure agreement in marketing strategy and seamless execution of payment marketing roadmap through curated marketing campaigns.

• Role is hybrid-remote and based in West Chester, PA.

Who We Are

HSN takes shoppers on a journey – embracing the new, exploring untrodden paths, and bringing shoppers a unique perspective that enriches their lives. We offer a curated assortment of exclusive products and top brand names in health and beauty, jewelry, home/lifestyle, fashion/accessories, and electronics and incorporates entertainment, personalities and industry experts to provide a unique shopping experience.

Your Impact

• Lead HSN’s Payment Marketing team (which consists of marketing strategy, planning and execution), driving customer/cardholder acquisition, increased loyalty and profitable growth of the HSN private label credit card program (PLCC).
• Lead in the strategy, creation and execution of the monthly HSN PLCC marketing calendar and PLCC cross-acceptance marketing initiatives between HSN and QVC.
• Analyze monthly, quarterly, and annual marketing campaign results for leadership share out; provide future marketing optimizations and recommendations based on performance results.
• Partner with HSN/QVC’s Senior Manager of Payment Strategy and Operations to develop long-term marketing strategies while deepening 3rd party partnerships within PLCC as well as other key partners (where applicable) within the gift card and alternative payment provider industries (i.e., Synchrony Bank, Blackhawk, PayPal, traditional credit card networks and latest payment providers) to identify and maximize opportunities leading to new customer acquisition, increased loyalty, incremental spend and share of wallet utilizing preferred forms of payment.
• Research and monitor industry trends, innovations and marketing best practices including those utilizing credit card loyalty programs, mobile commerce, etc.
• Work with all partners to ensure all payment marketing campaigns are communicated, supported and executed across all platforms and channels (via live on-air television, e-mail, social, streaming, digital, etc).
• Help develop, execute, and optimize the annual PLCC marketing, innovation, and research budgets each year to maximize acquisition and lifecycle marketing opportunities (targeted and mass campaigns).
• Integrate customer surveys, insights, research and campaign performance into future marketing plans and activities.

What You Bring

• 5+ years’ experience driving strategy of targeted and mass customer acquisition/lifecycle campaigns across multiple channels including digital, broadcast, email, direct mail, mobile, call center, and vendor communications
• 5+ years’ experience partnering with Finance, Legal and other teams to inform and track performance of mass and targeted marketing campaigns.
• 5+ years’ experience presenting marketing plan and results to leadership.
• 5+ years’ experience monitoring in-flight campaigns to identify potential issues and troubleshoot with internal and external partners.
• 5+ years’ experience developing an annual budget planning process to maximize marketing opportunities.

Remote work is not permitted in NYC at this time.

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If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! 

For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance. 

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