Manager, Partner Social Media Community

Company Description

Grab is Southeast Asia’s leading superapp. We are dedicated to improving the lives of millions of users across the region by providing them everyday services such as deliveries, mobility, financial services, enterprise services and others. More than that, we provide the opportunity for them to have a better life. And that aspiration starts inside Grab because we believe in a seamless blend of work and home life, making every aspect of life better for all.

Guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles—the 4Hs: Heart, Hunger, Honour and Humility—we work to create economic empowerment for the people of Southeast Asia. With our unwavering commitment to our values, we believe that we're more than a service provider; we're agents of positive change.

Job Description

Get to know our Team:

The Grab Partner Channels Department is responsible for making sure that communications to driver/delivery/merchant-partner stakeholders are effective, relevant, and understood through different channels and mediums. You will get a chance to work directly with progressive thinkers from different operational and marketing departments and help shape the driver's journey, perception and relationship to Grab.

Get to know the Role:

The Partner Social Media Community Manager's primary role is to engage with online community members and build strong relationships between the brand and the community at scale. This manager will lead a team of specialists focused on driver online communities, serving as the main point of contact by creating relevant content and actively engaging with community members.

In this role, you'll develop and implement an editorial content calendar that balances audience-focused content with operational communications. Collaboration with the Driver Communications team, Operations teams, and other verticals (like GrabCar, GrabExpress, GrabFood, and Driver Operations) is essential to align on initiatives and messaging for driver stakeholders, adjusting tone and style based on the audience.

As the "eyes and ears" of the online community, you'll provide valuable feedback and insights to internal teams, monitoring trends and anticipating potential challenges. The Partner Social Media Community Manager will also explore new strategies to engage the digital community and convert members into advocates. A passion for community building, problem-solving, and social media is key to success in this role.

 The day-to-day activities:

As a Partner Social Community Manager, you’ll support the business/organization’s goal while fostering the online driver community. More specifically you’ll get to:

• Oversee the social media calendar and campaigns across various platforms, ensuring alignment with business strategies and supporting local communication needs for different projects.
• Develop and implement social media strategies aimed at increasing community engagement and follower growth, while crafting clear, actionable, and engaging messages that influence behavior and drive metrics.
• Collaborate with the marketing, creative, and customer experience teams to produce high-quality, relevant, and timely content, while actively responding to community inquiries and comments to maintain engagement.
• Build and nurture relationships within the online community, including key influencers, and utilize social listening tools to monitor sentiment and trends, addressing any potential conflicts to protect brand reputation.
• Generate detailed reports on community sentiment and notable trends, providing valuable insights and feedback to internal teams, while staying updated on the latest social media trends and emerging platforms in the industry.

Qualifications

You Must Have:

• Bachelor's Degree in Communications, Marketing, or a related 4-year digital marketing course.
• At least two years of proven experience in managing social media platforms and communities (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube).
• Strong writing and verbal communication skills in both Filipino and English, with fluency in Bisaya considered a plus. Attention to detail and accuracy are essential.
• In-depth knowledge of the online/digital marketing industry, including current trends, and experience in content planning, production, and management.
• Familiarity with community management tools such as Hootsuite or Sprinklr, and proficiency in interpreting social and web analytics, including Google Analytics and Facebook Insights.
• Experience in leading community initiatives and managing teams or marketing agencies is advantageous, along with the ability to identify and track relevant community KPIs.
• A solid understanding of the automotive industry and transport, with a preference for candidates who know how to drive.
• Strong problem analysis and problem-solving skills.

Additional Information

Benefits at Grab:

We care deeply about your well-being and are committed to supporting you every step of the way. Here are some of the global benefits we offer:

• Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
• Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
• Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
• Life can be overwhelming, but you're never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life's challenges.
• Your well-being is our priority. Benefit from our holistic well-being initiatives through Wellbeing@Grab, including health programmes, informative webinars, and vibrant carnivals.
• Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.

We’ve got many different benefits hyper localised in each country. Speak to your recruiter during your interview to find out more.

What we stand for at Grab:

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. If you require accommodations to fully participate in the recruitment process, you are encouraged to include your request(s) when applying.

We deliver the greatest impact and ideas when we bring together diverse perspectives. It is what enables us to spread opportunities to Grabbers and our partners. It’s not a box-ticking exercise; it’s who we are.