Manager, Measurement Innovation

About The Position | Major goals and objectives and location requirements 

Reporting to the Director, Measurement Innovation, the Manager will serve as strategic consultant to our sellers, supporting the advertising campaign insights needs of the Sales & Account Strategy Groups and the brands across Dotdash Meredith’s portfolio. This is a front-line position whose goal is to best set DDM up for sales success. The Manager will have strong knowledge of advertising measurement principles, methods and primary research techniques, and project manages the process from idea inception through presentation 

This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team: | The Team and/or Brand.

Dotdash Meredith Measurement team is instrumental growing yield across 30MM+ daily sessions spanning 20+ of the world’s best premium brands. 

About The Positions Contributions: Weight % Accountabilities, Actions and Expected Measurable Results

• Manage all phases of Measurement projects, from strategic recommendations to report delivery

• Determine appropriate methodologies based on client objectives, prepare proposals for suppliers and clients, oversee sample design and selection, questionnaire development, field preparation and management, tabulation, data analysis and report writing

• Learn new accountability tools as necessary to conduct analyses on performance and to give guidance on campaign effectiveness

• Supervise and manage research vendors/partners, keeping track of key project details such as timing, recruitment of respondents, survey programming, data output, and troubleshooting issues as they arise

• Act as a consultant to the sales staff and relevant stakeholders

• Partner to build compelling case studies that marry analysis with storytelling

• Explain custom research capabilities for digital, print and cross media projects

• Interface with and train sales & account strategy teams

• Collect, expand and organize our case study library to serve as an insights resource

• Generalize results from new accountability tools

• Develop principles for successful digital campaigns

• Seek and evaluate new suppliers, lead pilots with new partners and services, manage and evaluate supplier performance and make recommendations to senior research management

The Role’s Minimum Qualifications and Job Requirements

Education:

• A four-year college degree is required or equivalent experience

Experience:

• 4+ years of experience at a media, agency, brand or marketing agency that includes managing ad effectiveness research and insights for digital and traditional media

Specific Knowledge, Skills, Certifications and Abilities:

• Ability to project manage multiple research projects and prioritize in time-sensitive environments

• Experience directly managing vendors, project timelines and giving strategic direction and feedback to those executing projects 

• Advertising background with emphasis on web, mobile, video, and social

• Basic familiarity with syndicated data (print, web, mobile, social, video, etc.)

• Experience interfacing with Advertising Sales

• Excellent PowerPoint and Excel skills 

• Strategic thinker and storyteller able to analyze and translate data into actionable insights and effective sales presentations 

• Strong presentation skills, both in large meetings and day-to-day consults with internal clients.

• Proven analytic and project management skills 

• Strong communication and presentation skills required

% Travel Required (Approximate): 0-5%