Manager, Marketing Automation

Posted 9 Days Ago
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Navi Mumbai, Thane, Maharashtra
Hybrid
Senior level
Enterprise Web • Fintech • Financial Services
The Role
The Manager of Marketing Automation will lead the APAC Campaign Operations team, focusing on marketing automation strategies, mentorship, and team development. This role entails managing campaign processes globally, analyzing performance metrics, and collaborating with various stakeholders to enhance marketing effectiveness across all platforms.
Summary Generated by Built In

Title: Manager, Marketing Automation
Location: Vashi, Navi Mumbai
Company: Morningstar is a leading provider of independent investment research in North America, Europe, Australia, and Asia. We offer a wide variety of products and solutions that serve market participants of all kinds, including individual and institutional investors in public and private capital markets, financial advisors, asset managers, retirement plan providers and sponsors, and issuers of securities.
Morningstar India has been a Great Place to Work-certified company for the past eight consecutive years.
Team: Marketing and Communications creates integrated communications and campaigns that aim to make the Morningstar brand tribal. Consisting of marketing managers, event planners, designers, writers, corporate communications professionals, digital strategists, behavioral scientists, and more, this collaborative team serves our marketing needs across our business. We are data-driven experimenters who work to deliver the right messages to the right people at the right time. We also drive demand by developing go-to-market strategies for Morningstar products. The team works globally to maintain a consistent brand experience everywhere Morningstar serves investors.
Role:
We are seeking a Manager of Marketing Automation to lead our APAC Campaign Operations initiatives and team. This role combines hands-on marketing automation expertise with people management responsibilities to drive our campaign production strategy forward.
Core Management Responsibilities

  • Leads and develops a team of marketing automation specialists through mentoring, training, and career development
  • Establishes team goals and KPIs aligned with broader marketing operations objectives
  • Conducts regular 1:1s and performance reviews with direct reports
  • Manages resource allocation and workload distribution across the team
  • Creates and maintains documentation for team processes and best practices
  • Collaborates with other managers and team leads to align on cross-functional initiatives
  • Identifies opportunities for team training and skill development


Technical & Strategic Responsibilities

  • Develops and oversees the implementation of marketing automation production work across all campaigns and programs, globally, in partnership with EMEA/NA Campaign Operations Manager.
  • Performs technical tasks to build, execute, and manage integrated campaigns and workflows utilizing our marketing technology stack including Eloqua, BrightTALK, BigMarker, Cvent and ContentStack
  • Establishes and maintains best practices for:
  • Campaign development and execution
  • Email deliverability
  • A/B testing and dynamic content optimization
  • Segmentation and targeting
  • Creates and oversees nurture campaigns supporting all stages of the sales-marketing funnel
  • Analyzes campaign performance and provides strategic recommendations for optimization
  • Presents campaign metrics and initiatives to stakeholders and leadership


Qualifications:

  • 7+ years of marketing automation experience, with 2+ years in a people management role
  • Deep expertise in Eloqua or similar enterprise marketing automation platforms (Eloqua certification preferred)
  • Proven track record of building and leading high-performing teams
  • Experience managing complex, multi-product marketing campaigns
  • Strong analytical skills with ability to translate data into actionable insights
  • Excellence in project management and cross-functional collaboration
  • Outstanding communication and presentation skills
  • Bachelor's degree in Technical, Business, or related field


Preferred Qualifications

  • Experience with web-page authoring tools and webinar hosting platforms
  • Knowledge of marketing technology integration and architecture
  • Experience with change management and process improvement
  • Additional marketing technology certifications


Leadership Competencies

  • Strong emotional intelligence and ability to motivate teams
  • Strategic thinking and problem-solving abilities
  • Excellent stakeholder management skills
  • Ability to balance tactical execution with strategic planning
  • Proven track record of developing talent and building team capabilities


Morningstar is an equal opportunity employer.
Morningstar's hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We've found that we're at our best when we're purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
I10_MstarIndiaPvtLtd Morningstar India Private Ltd. (Delhi) Legal Entity

Top Skills

Eloqua

What the Team is Saying

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The Company
HQ: Chicago, IL
12,700 Employees
Hybrid Workplace
Year Founded: 1984

What We Do

At Morningstar, we believe in building great products in-house in a highly collaborative, agile environment where we focus on technical excellence, the user experience, and continuous improvement. Our technologists represent a range of skills and experience levels, but they all view their work as a craft and push technology’s boundaries.

Why Work With Us

Imagining big things is in our blood -- it's transformed us from a company with just a few employees in 1984 to a leading independent investment research company with a worldwide presence today. As of April 2020, we acquired Sustainalytics to drive long-term meaningful outcomes for investors in the ESG space. Join us on this exciting journey!

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