Manager, Loyalty Marketing

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Meow Wolf opens portals of possibility. Come as you are! 

We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration.  Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.  

We share a strong commitment to Belonging through our values of: 

• Collaborative Creativity: We believe the act of creating together amplifies possibilities.

• Provocative Playfulness:  We celebrate the unexpected because it is the doorway to discovery.

• Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong.

• Authentic Compassion: We are “kind punks” - supportive to each other and standing up for what we believe in.

• Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art.

If this all sounds like YOU, read on….

Job Description:

Job Disclosures:

Location: 

This position is remote, providing the candidate resides in one of the following markets: Santa Fe, NM; Denver, CO; Las Vegas, NV; Houston, TX; Dallas, TX; New York, NY; or Los Angeles, CA

Compensation:

The salary range for this position is $88,870-$122,640 .  Compensation is based on location and experience.  

Deadline: The deadline for submitting applications for this position is February 27, 2025. Meow Wolf reserves the right to extend this deadline if needed.

Job Summary:

The Manager of Loyalty will spearhead our customer retention strategies and engagement initiatives to increase revenue per guest/account. This role requires an innovative business driver capable of enhancing revenue through strategic loyalty programs, increasing repeat visitation, and elevating the average spend per guest. The focus is on driving retention through deepening customer engagement and fandom.

Key Responsibilities:

• Develop and refine CRM strategies to optimize customer retention and increase lifetime value.

• Lead the Membership & Portal Pass programs, ensuring they contribute effectively to overall revenue and retention goals.

• Design and implement comprehensive loyalty programs that encourage repeat purchases and increase engagement.

• Develop and execute engagement strategies that foster deeper connections with our customer base.

• Track and optimize the performance of loyalty initiatives to maximize return on investment.

Key Accountabilities:

• Boost revenue and retention metrics for Membership and Portal Pass initiatives.

• Increase loyalty program enrollment and engagement metrics, including repeat purchase rates, average order value, and purchase frequency while reducing churn.

• Enhance email engagement through improvements in open rates and click-through rates.

• Grow referral rates by implementing effective referral incentives.

• Elevate the lifetime value of each customer through targeted loyalty strategies.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; advanced degree preferred.

• At least 7 years of experience in marketing or customer engagement roles.

• Proven track record of developing and managing successful CRM initiatives, season pass, membership, and/or loyalty programs.

• Strong analytical skills with proficiency in performance tracking and optimization.

• Ability to think strategically and creatively, with a focus on innovation and continuous improvement.

• Experience in a similar industry, such as for-profit museums, theme parks, or entertainment venues.

Work Environment and Physical Demands 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required.  

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners. 

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Physical ability to walk, stand, take stairs/slides/elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may  include the wrists, hands, and/or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.   Must be able to lift up to 20 pounds at times.

The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Work Schedule:

This is a full-time position that requires the ability to work a flexible schedule. Occasional evening and weekend work may be required as job duties demand.

Supervisor Responsibilities:

This position does not require supervisory responsibility.

Travel 

This position will require minimal travel.

Other Duties 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.  

IMPACT: Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.

INCLUSION:  Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.

BENEFITS:

The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.  

• Medical Insurance options: PPO & HSA

• Dental & Vision Insurance

• 401k Retirement Plan

• Company Paid Life Insurance Policy & Long-Term Disability Coverage

• Voluntary Short-term Disability & Critical Illness Policies

• Company Paid Employee Assistance Program

• Paid Parental Leave for 12 weeks

• Discount off Meow Wolf Gift Shop Merch

• Admission to Meow Wolf attractions for employees and guests

Please visit www.meowwolf.com/careers for more information.