Manager, Lifecycle Marketing

THE COMPANY

Back when we started Hint in 2005, our motto was Drink Water, Not Sugar. Our mission to this day is to help people fall in love with water — delicious fruit-infused water — so they can live healthier lives.

Twenty years on, we’ve attracted our share of imitators, but no one has been able to match that touch of true fruit flavor in every bottle of Hint. The craftsmanship we put into creating flavors that fully reflect their fruit origin is unparalleled. And with no sweeteners, no preservatives, and zero calories, is it any wonder our fans have turned Hint into an obsession? 

Today, Hint is sold in over 30,000 stores all over the United States. We feature dozens of amazing flavors — including perennial favorites Blackberry, Watermelon, and Cherry — as well as limited edition smash-ups, exclusive bundles, and Sparkling, all available at drinkhint.com, Amazon, e-Retail accounts, and major retailers.

OVERVIEW

Starting with a consumer’s first online purchase or interaction, Hint’s Manager, Lifecycle Marketing Manager will be responsible for developing and executing strategies that engage, nurture, and retain customers throughout their entire journey - from initial touch to long-term advocacy. This position will report into the Sr. Director of Growth Marketing and Analytics, with strong-cross functional partnership across Brand, Creative, Digital Experience and DTC, E-Commerce, and Retail.

The ideal candidate will bring their vision to life by developing segmentation, communications and channel strategies to ensure that each customer receives the right message, at the right time and cadence, in the right place to maximize effectiveness and achieve business objectives. They will develop and execute a testing roadmap to continuously improve performance and prove/disprove hypotheses. Most importantly, they’ll have a passion for omni-channel communication, thrive in a fast-paced environment, and enjoy building high-impact campaigns.

KEY RESPONSIBILITIES 

• Build and execute Hint’s retention strategy, including campaign development and deployment across all CRM channels (email, SMS, site)
• Optimize existing and build new lifecycle flows with a focus on driving brand engagement, product purchase, up-sell and cross-sell 
• Manage and grow the Hint customer database, developing and optimizing tactics for capturing emails/phone numbers 
• Develop win-back campaigns for lapsed customers 
• Manage all campaign performance and reporting, translating data and results into insights and actionable next steps (including future testing) to continuously optimize engagement strategies, improve metrics, and increase member lifetime value.
• Collaborate with cross-functional teams, including Brand, DTC, E-Commerce and Retail to integrate lifecycle marketing into the broader marketing ecosystem, ensuring efforts align with business needs 
• Drive segmentation and personalization strategies to ensure the right message reaches the right audience at the right time
• Stay ahead of industry trends in lifecycle marketing, personalization, and customer engagement to keep the company at the forefront of innovation

• 5+ years of experience in lifecycle marketing, engagement marketing, or CRM, preferably in a DTC or omni-channel environment
• Strong analytical skills, with the ability to analyze data, draw insights, and make data-driven decisions to optimize campaigns and drive desired outcomes
• A deep understanding of user engagement best practices and strong expertise in segmentation. Proven track record of developing and executing high-performing automations 
• Strong project management skills with the ability to prioritize and execute multiple campaigns in a fast-paced environments
• Creative and strategic growth mindset with bold ideas and and a “get it done” attitude
• Expertise in Klaviyo and Attentive platforms a strong plus 
• An eye for strong creative and storytelling and experience partnering with Creative teams to drive compelling communications strategies

• Base salary of $95,000-120,000 based on territory and experience. The actual salary offer may vary based on location and work experience. The base pay range is subject to change and may be modified in the future.
• Bonus Eligible
• Starting 3 weeks of vacation + sick time
• Company paid holidays
• 100% of the employee and dependent healthcare premiums paid for by the company
• Life insurance/AD&D (company-paid and voluntary)
• Flexible Spending Accounts
• 401K (regular and Roth)
• $150/month health and wellness reimbursement
• $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
• Employee Discount on Hint Water