Manager, Digital Product Content

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Job Description

The Digital Product Content Manager is responsible for the development and execution of Fortune Brands Innovations’ (FBIN) ecommerce product content strategy and related processes. This role influences the overall content strategy to ensure alignment to product launch priorities and execution of commercialization deliverables within the ecommerce channel and our owned websites. The key focus is defining how to best leverage digital product content to build the brand and maximize conversion on key retailer websites (Amazon, HomeDepot.com, Lowes.com, Build.com, and Wayfair.com) and our owned websites. The Manager serves as the subject matter expert on content marketing management. This ideal candidate requires a collaborative mindset, strong process improvement skills, attention to detail, and broad eCommerce/digital acumen.

KEY RESPONSIBILITIES:

• Manage and develop a Digital Product Content team.
• Develop and execute holistic product content strategies that address the needs and priorities of the business and enable consistent messaging and standardization, as well as a customized approach for each channel.
• Create, deploy, and optimize best-in-class assets tailored to targeted channels of distribution including online and offline mediums. This includes creating consistency across Omnichannel executions, from in-store to online, with an emphasis on product copy, descriptions, bullet points, images, video, infographics, and technical documentation.
• Audit and improve existing processes across the enterprise for developing and deploying product content. Collaboratively identify and implement processes that yield cost-saving opportunities.
• Collaborate with the marketing organization, including the product commercialization team, to develop a detailed monthly product content production/deployment calendar.
• Execute timely, accurate and comprehensive launches of product content for new products.
• Analyze and optimize the performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI. 
• Develop digital product content scorecards and analyze relevant data and trends in order to derive insights and recommend strategic opportunities to increase sales and share.
• Partner with internal and external IT teams to develop short- and long-term product content technology infrastructure. Leverage internal and external data sources to gather relevant industry benchmarks.
• Manage relevant outside digital vendors/partners from development through to execution and measurement.
• Work alongside FBIN’s in-house creative team to streamline and improve the process for generating content, both internally and with external agencies as needed. 

Qualifications

QUALIFICATIONS

• Bachelor’s degree is required.
• Minimum of 8 years of related experience inclusive of a minimum of 5 years of Ecommerce experience.
• Minimum of 3 years of experience managing a team. Demonstrated ability to lead, manage and develop associates, drive accountability at all levels, and steadfastly deliver results.
• Experience with content management and syndication platforms i.e. Salsify, Syndigo
• Demonstrated ability to decode complex information from multiple sources to create one shared vision and directive for execution. 
• Ability to interpret data, draw actionable insights, and make data-driven decisions.
• Excellent interpersonal skills with the ability to communicate and maintain positive relationships with all FBIN customers, subsidiaries, agents, and sales force.

COMPETENCIES:

• Being Resilient
• Manages Complexity
• Persuades
• Plans and Aligns
• Situational Adaptability

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $60,000 USD - $99,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

We are committed to a diverse and inclusive workplace and encourage applicants from all backgrounds to apply. To support our efforts, we invite you to voluntarily share your gender, ethnicity, and veteran status. This information is confidential and helps us ensure an inclusive hiring process and improve our diversity initiatives.

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Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.