It's fun to work in a company where people truly believe in what they are doing!
•Strategy Implementation and Execution:
•Implement the global digital media strategy that aligns with business objectives and enhances brand perception
•Oversee the planning, execution, and optimization of digital campaigns across various channels, including search engines, social media, display advertising, and email marketing
•Collaborate with regional teams to ensure the global strategy is effectively adapted and executed in local markets
•Team Leadership and Collaboration:
•Lead and mentor a team of digital media professionals, fostering a collaborative and high-performance culture
•Work closely with the marketing, sales, product, and IT teams to ensure alignment and integration of digital media efforts with broader business goals
•Manage relationships with external agencies and vendors to ensure high-quality delivery and performance
•Performance Analysis and Optimization:
•Monitor, analyze, and report on the effectiveness of digital media campaigns using KPIs and metrics
•Utilize data-driven insights to continuously optimize campaigns, improve ROI, and drive better business outcomes
•Conduct competitive analysis and market research to stay ahead of industry trends and identify new opportunities
•Content and Creative Development:
•Oversee the creation of compelling and effective digital content and creatives that resonate with target audiences
•Ensure all digital media content is consistent with the company’s brand guidelines and messaging
•Collaborate with the content and design teams to develop engaging and innovative digital assets
•Compliance and Governance:
•Ensure all digital media activities comply with relevant regulations, industry standards, and company policies.
•Maintain a strong understanding of data privacy laws and ensure adherence in all digital marketing practices
Primary Qualifications:
•Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or equivalent is a plus.
•5-7 years of experience in digital media or digital marketing, with a focus on B2B
•Proven track record of developing and executing successful digital media strategies
•Strong leadership skills with experience managing and mentoring a team
•Excellent analytical skills with the ability to interpret data and make data-driven decisions
•Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, LinkedIn, HubSpot)
•Experience working in a global environment and managing cross-functional teams
Come Be Part Of A Mission that Matters!
From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.
What We Do
NEOGEN Corporation develops and markets products dedicated to food and animal safety. The company’s Food Safety Division markets dehydrated culture media and diagnostic test kits to detect foodborne bacteria, natural toxins, genetic modifications, food allergens, drug residues, plant diseases and sanitation concerns. NEOGEN’s Animal Safety Division markets a complete line of diagnostics, veterinary instruments, veterinary pharmaceuticals, nutritional supplements, disinfectants and rodenticides.
