Manager- Digital Media Planning

Company Description

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms

Job Description

The Digital Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses

· Work with the team to work on annual and quarterly plans for key accounts, as well as real-time requests to support client needs.

· Contribute in support and guide implementations as needed and drive results by analyzing performance and optimizing digital media campaigns components – on biddable, display, ecomm & search platforms such as programmatic, paid, social or SEM.

· Liaison with all publishers for best value for the client along with driving longer partnerships and integrations

· Partnering with the account management team and the central team to align on buying KPIs

· Work with the team to executive multiple projects and clients at any given time

· Analyze and simplify complex data for insights as well as, identify and negotiate with media vendors.

· Help create better understanding of consumers, category and competition for both ongoing and prospective clients/brands

· Adhere to client briefs with 360 digital marketing solutions across Digital Platforms including - Search, Social (Facebook, Twitter, Instagram), Display, Native & Programmatic to deliver across clients

· Execute full scale High impact Brand campaigns across above mentioned platforms

Qualifications

· Loyalty & Stability; Excellent interpersonal, communication & presentation skills

· Ability to manage multiple priorities in an ever-changing environment and meet tight deadlines

· Strong written and verbal communication, organization, negotiation and troubleshooting skills