Manager of Digital Growth

Manager of Digital Growth

INEOS Automotive - Built For More

Story so far Since we started our journey to build a no nonsense 4X4, we've come a long way. We've established INEOS Automotive as a serious contender in 4X4 development and manufacturing. We've partnered with some of the biggest names in the automotive industry. We've made our way from vision to prototype. We've secured a world-class production facility and delivery team. We've delivered Grenadiers to customers all around the world. We're building our double cab pick up, the Quartermaster.

People and Culture

Easy never changed anything. Not in manufacturing, science, engineering or energy - and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigour and humour. Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we're an international team working together to challenge the ordinary. If this sounds like you, let's talk.

INEOS Automotive is seeking a Manager of Digital Growth.

This role will work closely with the Head of Marketing and will be responsible for leading and developing the digital retailing strategy for the INEOS Automotive retail network in North America and Mexico.

The ideal candidate is a data-driven and results-oriented leader with a passion for the automotive industry and a deep understanding of digital marketing and sales best practices, with a focus on lead generation and conversion.

This position will have direct responsibility for both the East and West Coast Marketing and Events Specialists.

Responsibilities include, but are not limited to

• Develop and execute a comprehensive digital retailing strategy at Tier 3, aligned with overall sales and marketing objectives
• Optimize website and online platforms for lead generation and conversion
• Set digital performance goals and KPIs to achieve annual sales volumes (e.g. website traffic, lead conversion rates, and customer satisfaction)
• Generate reports and presentations to communicate findings to leadership and Field teams
• Develop and refine the lead management program for new cars and CPO vehicles
• Lead for regional digital marketing leads in activation of overall T3 digital strategy
• Develop and refine the lead management program for new cars and CPO vehicles
• Establish a robust digital compliance program to ensure all retailer websites adhere to brand guidelines and regulatory requirements
• Implement advanced lead scoring and nurturing techniques to ensure high-quality leads are efficiently handed over to retailers, increasing conversion rates
• Utilize digital insights and analytics to drive data-based decisioning
• Work closely with sales, marketing, events, aftersales, and other departments to ensure a seamless customer experience
• Build and maintain strong relationships with key vendors and partners
• Explore and implement new digital retailing tools and technologies to enhance the car buying experience and improve retailer efficiencies
• Identify and implement new technologies and platforms to enhance the car buying experience
• Expectation is that this role will attend industry conferences and webinars, research and evaluate new technologies and platforms and stay informed about the latest digital marketing and sales trends

Preferred Qualifications:

• Bachelor’s Degree or higher
• Experience in Digital, preferably in the automotive industry
• Passion for the automotive industry and a strong desire to succeed in a fast-paced environment
• Strong business acumen
• Excellent communication, capable of transforming complex ideas into meaningful insights
• Willingness to travel as needed
• Strong understanding of digital marketing channels, including SEO, SEM, social media marketing, and email marketing
• Experience with CRM systems and data analytics tools

If the role sounds of interest and you want to learn more please apply. Please include a covering letter that supports your application along with any other supporting information.

If your application is successful one of the team will be in touch to arrange an initial conversation!