Manager, Demand Generation

About Shipwell

At Shipwell, we empower supply chain efficiency and service effectiveness at scale. The Shipwell platform includes capabilities previously out of most shippers' technical reach and affordability today. Our solution combines everything shippers need, from transportation management and visibility to procurement, in a comprehensive, easy-to-use platform. It will adapt and scale as market and business demand change, allowing shippers to operate, manage, and optimize the shipping process seamlessly. Industry experts have recognized Shipwell's traction in the market and have differentiated Shipwell as a leader in the logistics industry. Awards include Gartner Magic Quadrant for TMS 2024, 2023, 2022, 2021, Food Logistics’ 2024 Top Software & Technology Providers, and FreightWaves’ FreightTech 2022 and 2021 Awards for Innovation and Disruption in Freight Industry. Shipwell was also named the fourth fastest-growing company in North America on the 2021, 2022, and 2023 Deloitte Technology Fast 500 and Forbes 2020 Next Billion-Dollar Startup.

Our Culture

Shipwell is a fast-paced, high-energy start-up that strives to build the future of shipping every day. Diversity of thought and cross-department collaboration is very important to us. We deliver open, honest, careful communication and work as hard as we play. We create & deliver solutions that are revolutionizing the industry, which brings excitement and purpose to our work. If you are looking for a place that will help you tap into your best work-self and give you hands-on experience building something big, then we invite you to come and build the future of shipping with us! 

About the Role

As the Demand Generation Manager, you will play a pivotal role in driving Shipwell’s growth by creating and executing innovative marketing strategies that generate leads, engage prospects, and nurture existing customers. This role is a unique opportunity to manage end-to-end campaigns across multiple channels while collaborating closely with sales, product, and customer success teams to align efforts and maximize results. You will own the full demand generation funnel, from attracting top-of-funnel awareness to driving bottom-of-funnel conversions, leveraging tools like HubSpot, 6Sense, and advanced analytics.

This is a hands-on role that requires both strategic thinking and tactical execution. You'll develop and execute high-impact campaigns, optimize performance through data analysis, and experiment with new approaches to connect with our target audience. If you’re passionate about driving measurable results and enjoy building scalable marketing programs, this is the role for you!

What you’ll do when you get here:

Campaign Strategy & Execution

• Plan, execute, and optimize integrated demand generation campaigns across digital, email, social media, and events to drive pipeline and revenue growth
• Develop and implement Account-Based Marketing (ABM) strategies to target key industries and accounts with highly personalized campaigns that align with sales objectives
• Own paid search, paid social, and display advertising strategy and execution, ensuring efficient spend and ROI
• Manage organic social media strategy, content creation, and community engagement to drive brand awareness and audience growth
• Oversee email marketing campaigns, including segmentation, A/B testing, and nurture workflows

Channel & Program Ownership

• Manage database growth and segmentation strategies to maintain a high-quality lead database and drive conversions across the funnel
• Implement and optimize lead scoring models to prioritize and qualify leads for sales
• Plan and execute online and in-person events, including webinars, trade shows, partner events, and customer events, to engage prospects, nurture existing relationships, and accelerate deals
• Collaborate on partner marketing initiatives, driving co-marketing campaigns that amplify shared goals

Content & Product Marketing

• Develop compelling copy for campaigns, emails, ads, landing pages, and other marketing assets
• Partner with product, sales and customer success to align messaging and campaigns with product launches and customer needs

Technology, Data & Reporting

• Own the management and optimization of marketing tools, including HubSpot and 6Sense, to execute campaigns and ensure accurate tracking
• Analyze campaign performance and report on KPIs such as pipeline contribution, conversion rates, and ROI, providing actionable insights to improve performance

What you need to have:

• Bachelor’s degree in Marketing, Communications, Design, or a related field (or equivalent work experience in B2B marketing organizations)
• 5+ years of experience in demand generation or digital marketing, preferably in B2B SaaS or technology
• Proven track record of planning and executing integrated marketing campaigns that drive measurable pipeline and revenue impact
• Experience with Account-Based Marketing (ABM) strategies and tactics, including tools like 6Sense or Demandbase
• Hands-on experience with marketing tools such as HubSpot, Google Ads, and social media platforms
• Strong understanding of lead management, scoring, and funnel optimization best practices
• Excellent copywriting skills with the ability to craft persuasive and engaging content for multiple channels
• Proficiency in social media strategy and management for B2B audiences, including experience in writing, scheduling, and engaging on channels like LinkedIn, X (Twitter), and Facebook
• Proficiency in analyzing campaign data and making data-driven decisions using tools like Google Analytics or Tableau
• Event planning experience, both virtual and in-person, is a plus
• Self-motivated, highly organized, and collaborative team player with strong communication skills
• Experience collaborating with internal teams (Product, Sales, Customer Success) and external partners to ensure content alignment with broader company goals and strategies

Why Shipwell:

• Enjoy working remotely with the added perk of a home office reimbursement
• Unlimited Paid Time Off (PTO)
• A robust healthcare package that includes medical, dental & vision benefits, short-term and long-term disability, AD&D coverage, and flexible/health savings accounts
• 401K program where Shipwell matches up to 4%
• A yearly learning and development budget
• Subsidized internet, cell phone, fitness, and educational reimbursements
• Virtual team-building events where fun and connection take center stage 
• Join a vibrant, inclusive workplace shaped by friendly, talented individuals
• Receive a technology package, including a MacBook Pro
• Employee Recognition Program to celebrate and incentivize hard work and success!

The Salary Range for this role is between $90,000-$130,000/year. Compensation is based on several factors, including market location, job-related knowledge, skills, and experience. 

Shipwell is an equal opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We celebrate diversity and believe that experience comes in different forms. Diversity in our team makes for better problem-solving, more creative thinking, and ultimately, a better product and company culture.

Even more important than your resume is a clear demonstration of impact, dedication, and the ability to thrive in a fast-paced and collaborative environment. Shipwell strives to have an inclusive work environment; so if you are hard-working & good at what you do, then please come as you are.  We want you to contribute, grow, & learn at Shipwell.

We are looking forward to adding new perspectives to our team!

For more information about Shipwell visit shipwell.com, or connect with us on Twitter @shipwell, LinkedIn, and Facebook.com/Shipwellinc