Manager, Dealership Standards & Go to Market

Posted 2 Days Ago
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Petaling Jaya, Petaling, Selangor
Senior level
Automotive • Marketing Tech
The Role
Manage dealership performance by developing SOPs, ensuring compliance, and executing Go-To-Market strategies for product launches and campaigns.
Summary Generated by Built In

Embark on a career at CARSOME, where our vision is to create the most trusted vehicle ownership ecosystem that is driven by technology and data. Join us in our mission to deliver unparalleled peace of mind to customers throughout their pre-owned vehicle ownership experience. At CARSOME, we are guided by values that prioritize our customers, encourage collaborative problem-solving, strive for continuous improvement, and foster bold yet thoughtful innovation. We're committed to efficient, humble leadership and taking ownership in our roles, always aiming to positively impact our employees, customers, and community.
We are looking for a strategic and execution-driven Manager, Dealership Standards & Go-To-Market to elevate CARSOME’s dealership network performance and drive high-impact Go-To-Market strategies. You will ensure consistent execution of dealership SOPs, compliance with brand standards, and collaborate cross-functionally to roll out new campaigns, promotions, and market activations.

Your Day-to-Day

Dealership Standards

  • Develop, enforce, and enhance operational SOPs for CARSOME’s dealership network to ensure a standardized, high-quality customer experience.
  • Define dealership KPIs and implement regular monitoring tools (e.g., audits, scorecards, dashboards) to evaluate operational compliance and performance.
  • Conduct field visits and operational reviews to provide actionable feedback and continuous improvement plans.
  • Train and support dealership teams to ensure understanding and execution of brand and operational standards.
  • Coordinate with internal teams (e.g., Sales, Training, Quality Assurance) to roll out new processes and address operational gaps.

Go-To-Market (GTM) Strategy

  • Lead the planning and execution of GTM strategies for new product launches, campaigns, and market rollouts.
  • Work with cross-functional teams (Marketing, Sales, Product, Operations) to ensure cohesive execution of GTM plans.
  • Conduct market research and competitor benchmarking to support product positioning, campaign design, and pricing strategy.
  • Analyze post-launch performance metrics and optimize strategies for future rollouts.

Your Know-How

  • Bachelor’s degree in Business, Operations, Marketing, or a related field.
  • Minimum 5 years of experience in dealership operations, GTM strategy, or channel enablement—ideally within automotive, digital, or retail sectors.
  • Solid understanding of dealership environments, SOP development, and performance tracking.
  • Strong project management and cross-functional collaboration skills.
  • Analytical mindset with the ability to translate data into strategic decisions.
  • Proactive, hands-on approach with a bias toward execution and ownership.
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The Company
1,737 Employees
On-site Workplace

What We Do

CARSOME is Southeast Asia’s largest integrated automotive e-commerce platform. With operations across Malaysia, Indonesia, Thailand, Singapore, and the Philippines, CARSOME aims to digitize the region’s used car industry by reshaping and elevating the car buying and selling experience. The company provides end-to-end solutions to consumers and used car dealers, from car inspection to ownership transfer to financing, promising a service that is trusted, convenient, and efficient. CARSOME currently transacts around 100,000 cars annually and has more than 1,700 employees across all its offices. CORE VALUES: • Customer First • Your Problem is My Problem • Yesterday's Best is Today's Baseline • Think Big, Start Small • Do More With Less • Stay Grounded • Be an Owner For more information, please visit www.carsome.com. CARSOME Sdn Bhd (1101954-M)

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