Position Overview
We are looking for a Manager, Data & Analytics to join our team! We are looking for ambitious, analytical, hands-on problem solver who can manage multiple projects. This individual should have a strong interest in media, marketing and business intelligence.
The role requires the ability to actively apply the agency’s proprietary ad effectiveness and measurement tools, as well as 3rd party vendor solutions, to determine the impact of advertising on the client’s business. The position also requires the ability to understand the strategic communications needs of client advertisers and align these needs to the day-to-day issues of data and reporting.
Responsibilities
- Manage multiple projects and demands
- Be part of a team and create clear path to success for analysts
- Provide intellectual leadership and analytic creativity
- Participate in brainstorming sessions with planners, creative teams, media planners, buyers, clients and other partner agencies
- Design and manage execution of custom analyses
- Apply substantial amounts of independent critical thinking
- Ensure high quality in data and analytics deliverables
- From the analyses, uncover business opportunities
- Work to improve automation and reduce human error in data processing and analytics
Required Skills and Experience
- 4+ years of experience in an analytics function and media role
- Ability to scope an analytic solution out of a vague business problem
- Extensive experience presenting and interacting with clients
- Experience managing and mentoring junior team members
- Strong understanding of advertising measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
- Proficiency in Microsoft Office Suite, with a special emphasis on Excel
- Strong interpersonal, written, and verbal communication skills and ability to work collaboratively as part of a cross-functional team
- Comfortable actively participating and contributing in meetings with multiple stakeholders
- Capacity for problem conceptualization and solution design through analytical thinking
Desired Skills and Experience
- Tableau expertise for data investigation and QA
- Excellent quantitative and analytical skills with the ability to draw conclusions based on data
- Ability to investigate, analyze and solve problems as well as clearly communicate results through requirement documents independently
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
- Strong attention to detail, well organized and possesses the ability to prioritize multiple tasks
- Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
- Proficiency in SQL (executing queries, creating / maintaining tables + views, window functions)
- A working knowledge and awareness of the American sports media landscape
- A working knowledge of the digital media landscape, specifically programmatic and social advertising
- Experience using syndicated media research tools (Nielsen AdIntel, iSpot, Pathmatics)
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range
$90,000—$100,000 USD
Top Skills
What We Do
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com