Manager, CRM and Data Analytics

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Job Title: Manger, CRM & Data Analysis

Department: Undergraduate Admission

FLSA Status: Exempt

Reports to: Vice President for Enrollment Management

Work Schedule: 35 hours/week; 12 months/year

Union: N/A

Grade Level: 7

Salary Range: $54,900 - $68,600

General Purpose:
The CRM and Data Analytics Manager is responsible for the strategic oversight, technical leadership, and day-to-day management of MICA's CRM system and reporting for the Office of Undergraduate Admissions, Graduate Admissions, and Open Studies. This role ensures the CRM effectively supports student recruitment and admissions efforts while driving data-informed decision-making. The Manager develops and executes reports for senior leadership, manages external data integrations, and oversees reporting pertinent to workflows and the efficacy of drip campaigns, admission decisions, counselor interactions, and events/visits attendance. The CRM and Data Analytics Manager supervises the Senior Admission Data Operations Specialist position.

This role requires a proactive leader with expertise in CRM administration, data analytics, and communication strategy. The ideal candidate is a collaborative problem-solver committed to advancing MICA's mission through innovative technology and data practices.

Essential Duties & Responsibilities:

CRM Management:

• Serve as the technical expert and administrator for the CRM system, managing user creation, core functionality, and reporting.

• Design and deliver end-user training and ensure clear documentation of processes, data governance, and best practices.

• Implement system upgrades, conduct testing, and stay current on CRM updates, best practices, and data integrity standards.

• Oversee data uploads and downloads involving perspective, inquiry, and applicant data, ensuring seamless integration between the CRM, external sources, and the Student Information System.

• Collaborate with cross-functional teams to align CRM functionalities with institutional goals and identify areas for system enhancements.

• Support form building and data capture approaches in support of enrollment teams related to event scheduling, registration processes, and related functionalities within the CRM to support recruitment initiatives.

Data Analytics:

• Utilize tools such as Tableau to collect, analyze, and interpret data from multiple sources to support strategic objectives.

• Develop actionable insights and data-driven strategies to enhance the student experience and optimize recruitment and admissions outcomes.

• Create and maintain dashboards and reports that communicate key performance indicators and emerging trends.

• Develop reports on the efficacy of communication workflows, including drip campaigns, personalized messaging, and admission decision notifications.

• Provide timely and relevant insights to stakeholders using CRM and analytics data to inform decision-making and improve institutional performance.

Other Responsibilities:

• Participates as an area representative for Enrollment Management in broader data stewardship and institutional reporting efforts at the campus.

• Support institutional goals by performing additional duties as assigned.

Knowledge, Skills, and Abilities

• Demonstrated experience working with CRM systems and industry-standard data analytic tools

• Demonstrate proficiency in SQL for data extraction, manipulation, and analysis.

• Utilize HTML, CSS, and JavaScript to enhance and customize CRM interfaces and reports.

• Strong analytical skills

• Comprehensive knowledge of Microsoft Office Suite

• Excellent written communication and copy editing skills

• Strong project management skills

• Ability to collaborate and work both effectively with a diverse team of individuals and independently to manage multiple campaigns in a fast-paced, fluid environment

Minimum qualifications:

• Education: Bachelor’s degree in a related field such as communications, marketing, or computer science

• Relevant experience in data analytics and reporting

Preferred Qualifications:

• Experience with higher education enrollment marketing using Slate or similar CRM

• Familiarity with data and application sources such as CommonApp, standard test scores, and purchased lists

• Experience with student information systems such as PeopleSoft

Reporting to this position: Senior Admission Data Operations Specialist

Conditions of Employment:

• Full satisfactory background check results.

• Evening and weekend work may be occasionally necessary

Physical demands and work environment:

• Physical Demands: While performing the duties of job, the employee is occasionally required to stand, walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. The employee must occasionally lift up to 15 pounds.  Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

• Work environment: While performing the duties of the job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.​

• Required training: Handbook orientation, Anti-Harassment, Hazard Communication, Emergency Plans & Fire Prevention, Personal Protection Equipment.

Maryland Institute College of Art is committed to its policy of providing equal opportunity regardless of race, color, creed, national origin, religion, gender, sexual orientation, marital status, age, disability, or veteran status (disabled, Vietnam-era, or otherwise). Furthermore, the College does not tolerate any form of sex discrimination, including sexual harassment or sexual violence. This policy applies to all programs, facilities, and activities provided by Maryland Institute College of Art, including but not limited to admission, educational programs, and employment.

Applicants must apply online for each job in which they are interested. You will not be considered for any job for which you have not specifically applied. We do not accept applications via email, U.S. mail, or fax. Successful candidates for any staff or faculty positions will be subject to a pre-employment background check.

MICA provides reasonable accommodations to applicants with disabilities on a case-by-case basis. If you need a reasonable accommodation for any part of the application and hiring process, please contact Human Resources at 410-225-2363.