Manager, Brand Awareness and Partnership

ABOUT HINT

Back when we started Hint in 2005, our motto was Drink Water, Not Sugar. Our mission to this day is to help people fall in love with water — delicious fruit-infused water — so they can live healthier lives.

Twenty years on, we’ve attracted our share of imitators, but no one has been able to match that touch of true fruit flavor in every bottle of Hint. The craftsmanship we put into creating flavors that fully reflect their fruit origin is unparalleled. And with no sweeteners, no preservatives, and zero calories, is it any wonder our fans have turned Hint into an obsession? 

Today, Hint is sold in over 30,000 stores all over the United States. We feature dozens of amazing flavors — including perennial favorites Blackberry, Watermelon, and Cherry — as well as limited edition smash-ups, exclusive bundles, and 1-liter bottles, all available at drinkhint.com, Amazon, e-Retail account, and major retailers.

THE OPPORTUNITY

Hint is seeking an experienced and dynamic individual to join our team as a Manager, Brand Awareness and Partnerships. As the #1 unsweetened, flavored beverage brand in the market, we are looking for someone who is passionate about brand marketing, curious, adaptable, and willing to roll up their sleeves to get the job done.

Reporting to the Sr Director, Brand Marketing & Innovation, the Manager, Brand Awareness and Partnerships, will be responsible for overseeing marketing projects and timelines, developing and executing marketing strategies, including events and partnerships, to drive brand awareness and engagement, and use a data-driven mindset to secure opportunities in the market.

The ideal candidate is part creative, part project manager, and part strategic thinker, who can collaborate cross-functionally with internal stakeholders and external agencies. They have a proven track record of hitting KPIs, work with a goal-oriented mindset, are comfortable influencing cross-functionally to drive campaigns forward, and have a pulse on consumer insights and trends. They can monitor progress against objectives and develop internal and external presentations to support product sell-in.

This role requires a highly organized and detail-oriented individual who can handle multiple projects simultaneously. They should have excellent communication and presentation skills, as they will be responsible for presenting marketing plans to internal stakeholders.

This is a remote position with travel as needed to meet with the team and cross-functional partners or attend marketing events. Preference is to work east-coast hours.

WHAT YOU'LL ACHIEVE

• Support SVP and Sr. Brand Marketing Director in annual planning and execution of brand marketing plans.
• Support product Innovation launches and Renovation projects, understanding the impact to a P&L, and to operations, sales, and overall company goals.
• Accelerate Brand Marketing efforts to connect with new consumers, influencers and partner brands in order to increase brand awareness and revenue online and in-store.
• Monitor and manage the execution of the company’s brand strategy and brand guidelines including reviewing brand copy and creative across consumer touch points.
• Collaborate with internal teams and external agencies and contractors to consistently communicate Hint’s brand values, identity, and personality.
• Support the development of the brand’s advertising, positioning, and branded content.
• Manage external marketing agencies including briefing, budgeting, creative processes, approvals, and delivery of materials.
• Work closely with the E-Commerce team to develop, produce, and monitor the performance of creative that drives revenue and purchasing actions while staying true to the brand. Manage consumer research and brand health measurement.
• Manage the company’s partnership, sponsorship, and corporate social responsibility initiatives.
• Guide product marketing and brand messaging development in collaboration with Creative, E-Commerce, Retail, and Innovation teams. Support them with research, positioning, messaging, and campaign development.
• Evaluate and plan the brand’s experiential activations like sampling, events, concerts, and partnerships.
• Partnering with internal teams across Marketing, Ecommerce, Sales, and Business Analytics, you’ll be crucial in bringing all of our initiatives together.

WHO YOU ARE AND WHAT YOU'LL BRING

• 7-10 years of experience in relevant marketing, brand, and project management roles.
• Bachelor’s Degree in a relevant field.
• Leadership and management skills. Self-starting, inquisitive, results-oriented, analytical with high energy and a positive attitude.
• Ideal background includes CPG marketing experience in a brand management organization.
• Strong brand marketing skills and demonstrated experience developing marketing solutions that also meet the financial, sales, & operational needs of the business. A broad range of marketing knowledge and experience ranging from brand management, media planning and buying, advertising, influencer, research, sponsorships, events, and experiential marketing.
• Relevant experience briefing and overseeing project timelines, creative development, and production of a broad array of internal and external creative campaigns including TV, digital video, audio, OOH, and online. Should have experience hiring and managing external agencies.
• Experience with new product launches is a plus.
• Strong project management skills.
• Team player who likes to get things done.

• Base salary of $110,000-$130,000, based on territory and experience. Actual salary offer may vary based on location and work experience. The base pay range is subject to change and may be modified in the future.
• Bonus Eligible
• Sick Days
• Personal Day
• 100% of the employee and dependent healthcare premiums paid for by the company
• Life insurance/AD&D (company-paid and voluntary)
• Flexible Spending Accounts
• 401K (regular and Roth)
• $150/month health and wellness reimbursement
• $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
• Employee Discount on Hint Water