Manager, B2B Marketing - Sales Enablement

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Manager, B2B Marketing - Sales Enablement

Summary:
The B2B Marketing Manager, Mastercard Move will lead our Sales Enablement. She/he will be responsible for creation of sales materials for the Mastercard Move portfolio including but not limited to decks, demos, videos, and case studies. They would also lead research projects, thought leadership and content development including our webpages. Additionally, this person will work across stakeholders including global product, legal, marketing operations, regional product marketing, global insights and external agencies to ensure materials are executed to global marketing standards.
Overview:
Mastercard has quickly become a leading technology company offering services that power the world of payments and beyond. As a part of Mastercard’s Integrated Marketing and Communication organization, the Global Marketing team for Commercial & New Payment Flows is accountable for end-to-end B2B & product marketing. This includes leveraging insights and market knowledge to help define value propositions and messaging; crafting succinct and successful sales enablement and commercial toolkits; executing awareness and lead generation campaigns; driving the development of thought leadership and content marketing that is activated and amplified across multiple channels; and partnering with global and regional colleagues in Product, Marketing, Communications, Legal and Sales as well as external agencies to scale marketing plans and assets.
Do you have a passion for Marketing?
• Are you respected for your creativity and clear communication?
• Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results?
• Do you have experience supporting business development teams?
We are looking for a strategic marketer with analytical and creative sensibilities to join an energetic team and lead marketing initiatives to enable the Transfer Solutions business to achieve ambitious commercial goals.
Role
• Develop insight led marketing positioning, strategies and assets for a range of money movement solutions including but not limited to value proposition development and positioning, content marketing, sales enablement materials, branding guides, infographics, case studies, digital marketing, demos, etc.
• Lead development of research projects, thought leadership and content development across all platforms.
• Analyze and reorganize current sales enablement materials on internal intranet.
• Partner closely across stakeholders including global product, legal, marketing operations, regional product marketing, global insights and external agencies.
• Support regional B2B marketing teams with their efforts to drive scale in market while driving consistency of positioning and messaging, balanced with local relevance.
• Capture reporting metrics, learnings and success stories to inform the development of global best practices
• Ensure all content and creative execution lines up with Mastercard brand standards
• Maintain budget responsibilities for specific marketing programs
About You
• Considerable experience (5-7 years), particularly in B2B and product marketing or product management
• You have excellent communication and persuasion skills, with a keen ability to effectively communicate strategies, and measure & report on progress to peers and leaders alike, to gain buy-in
• You’re a leader and strategic thinker who understands how to appeal to different personas, with a background that demonstrates successful outcomes within the scope of work you have developed and executed.
• You’re a great storyteller. You enjoy developing content that is purposeful and succinct, even when dealing with complex subjects, and you have strong experience and skill in writing clear and effective communications, avoiding fluff and jargon.
• You’re creative and analytical, with demonstrable experience understanding complex business concepts and interpreting them in a clear and compelling way.
• You have experience developing creative briefs and strategic plans that provide clear direction, deadlines and deliverables to team members
• You love to collaborate. You are comfortable working cross-functionally with other diverse team leads to gain the knowledge needed to inform your strategies and identify opportunities.
• You have strong project management skills and with experience managing multiple projects and priorities at once — from individual / team goals to external requests and deadlines.
• You’re comfortable with ambiguity and working in a fast-past environment where you may be called on to define the path and make informed judgements.
• You’re curious and eager to learn about emerging B2B marketing trends and able to bring new ideas to the table to help engage and inspire.
• You’re a quick study, intellectually agile, and able to rapidly come up to speed on the market landscape, the technology and the competitors across a diverse, dynamic industry
• You’re motivated and self-driven, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through.
• Bachelor’s degree required; MBA a plus
• Preferred: Expertise in payment industry, merchant or acquirer, payment facilitator, fintech companies, and developers

Mastercard is an inclusive equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.