Manager, Advisor Marketing

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

As a Manager, Advisor Marketing within the Wealth Digital, Marketing and Communications team, you will be a key member of the Advisor Marketing team. Providing comprehensive marketing and communications support to approximately 900 Advisors across Canada. Reporting to the Director, Advisor Marketing your role will act as the primary contact and consultant for Private Wealth (PW) Advisors and branches within a region in Canada, to develop and implement Advisor’s client/prospect facing marketing plans and initiatives supporting the overall growth of the business. You will share your passion for driving client focused marketing that can help support PW’s advisors' business objectives.

At CIBC we enable the work environment most optimal for you to thrive in your role. To successfully perform the work, you’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

• Marketing - Support the development of advisor marketing strategy and planning, manage the assets and delivery PW Advisor Marketing materials which would include liaising with Advisory teams, vendors and enterprise partners, supporting the development of advertising and digital marketing, websites, collateral, content and thought leadership, email marketing etc. Lead the delivery of small to mid-scale marketing programs for Advisors. Work closely with Private Wealth brand marketing team – to drive consistency and continuity between brand and advisor marketing.

• Regulatory Best Practices - Ensure Advisors are upholding and being consistent with compliance, brand and accessibility (WCAG 2.1) requirements. Ensure daily relations with marketing governance partners, Business risk to ensure Advisor collateral and communications are compliant and approval workflow is maintained.

• Relationship Management - With a regional scope servicing approximately 200 CIBC Private Wealth Advisors, engage on marketing strategy support within a digital ecosystem (leveraging social media, email, SEO/SEM/SMM, advertising etc.). Grow and develop key relationships with Advisory team and branch stakeholders. Ensure regional partnerships are established and maintained with CIBC Private Wealth training and practice management for seamless Advisor marketing consultations. Develop and maintain strong relationships with various internal teams for improved growth and efficiency of marketing initiatives.

Who You Are

• You can demonstrate 2-5 years marketing-related experience (delivering social media campaigns is a benefit) and developed knowledge of the wealth management business. Experience working with Advisors, and regional/branch leadership teams in a consulting capacity is an asset. Understanding of project management concepts and methodology.

• You have a Bachelor's Degree or equivalent in Business, Finance, Marketing, or related field.

• It’s an asset if you have the Canadian Securities Course (CSC) or other relevant financial services industry designation.

• Your influence makes a difference. You have well-developed influencing skills with strong business acumen. Proven ability to implement complex initiatives with multiple stakeholders in a multi-dimensional environment.

• You embrace and advocate for change. You continuously evolve your thinking and the way you work in order to deliver your best.

• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-161 Bay St 11th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Communication, Customer Engagement, Direct Marketing (DM) Campaigns, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, Teamwork, Waterfall Model