Mali GM

About the Company:

Capi helps businesses in Africa pay their international suppliers. We’ve raised over $18m from Creandum, Y Combinator, General Catalyst, Firstminute, Janngo, Kima Ventures, and some great angels from Revolut, Checkout, Stripe, Onfido, and Remitly.

Capi was founded by Mitch Riley, Scott Liddle, and Tom Watson. Mitch and Scott were COO/CFO/GC and CRO/CMO at Taptap Send, a remittance unicorn, and have spent two decades between them working in emerging markets. Tom is a third-time founder having founded Hubble and P4SD.

Role Overview:

You will be part of our growing team in West Africa at a fast-growing fintech. We’re on a mission to transform how $670 billion in cross-border business payments are made each year in Africa. This role will drive everything from acquiring new customers and understanding their needs, to forming new partnerships, liaising with regulators, winning over banks, and shaping the user experience to delight customers. In short, this role will ensure that Capi Money is #1 in Mali, Francophone West Africa and beyond. It is a chance to be the regional leader of a globally-minded, high-performance company on a mission — solving a real-world issue.

Key Responsibilities:

• Acquire new users in Mali and rest of the region — and build a performing sales team

• Implement strategies for retaining customers and increasing how much they send through Capi

• Drive revenue growth

• Conceive, negotiate, structure, and operationalise new partnerships for customer acquisition

• Manage and experiment across acquisition channels, including agents, sub-agents, distributors, affiliate schemes, resellers, and white-label arrangements

• Act as voice of Mali customers within Capi and translate needs back into product improvements

• Contribute to regulatory, legal, and banking set-up in Mali

• Contribute to diversifying sources of XOF-related FX, including through innovative deal structures

• Be a thought-partner in developing Capi’s growth playbook

• Role-model company culture

Requirements:

• Fluent in French + English (both required)

• Previous experience as a commercial GM, owning a product or P&L, or managing a large team

• “No task too small” mindset

• Previous experience at early-stage VC-backed start-up

• Experience acquiring business customers

• You care about our mission and believe the current situation facing African businesses is unfair

• Hungry for high pace, rapid growth, broad exposure, and autonomy

• Bonus points for high proficiency in: analytics, creative bank partnerships, b2b acquisition motion — or other unusual skill / interest

Additional Information:

• This is a full-time position with competitive salary, share options, and benefits

• Reporting to: Head of Growth

• This role is based in Bamako (remotely, as we do not have an office there), and may require travel of 1 week, sometimes 2 weeks, per month — to other countries in the region, or to London / Paris / Marseille for team co-location

• Ideal start date: June 2025 - we realize people will have notice periods and we will accommodate accordingly)

Capi is an equal opportunity employer and welcomes candidates from diverse backgrounds.