<マーケティング本部> Consumer Experience and Innovation Team, Marketing “Talent Recruiting”　Sr.Manager/課長/Kobe

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

<採用に関する情報>

Consumer marketing経験のMarketerは関西に非常に少なく、募集がなくとも、そのような方が弊社に興味を持たれた場合に、いつでも、ご紹介していただくための新たな取り組みです。

従いまして、現在すぐの募集はなく、すぐに採用ではなく、将来につなげていければと考えおります。　誠に勝手ですが、あらかじめご理解ください。

なお、本求人の応募選考に関しては、書類選考合格者のみのご連絡となります。

あらかじめご理解いただけますようお願い申し上げます。

There are very few marketers with consumer marketing experience in Kansai, and even if there is NO　Open Position and NO recruitment, if you have strong such candidate who is interested in our company, we will always wait you’re your introduction

There is no immediate recruitment at present, and we would like to connect to the future recruitment.

In addition, regarding the application for this job, We will only contact you when candidate have passed initial screening.　Thank you in advance　for your understanding.

•At least 3 years relevant marketing experience – consumer related marketing strategy and tactic development – in multinational company(ies) (non-Japanese company) or in agencies that worked with

•Experience leading and/or managing multi-layered project(s) involving cross-functional/ cross-national working groups

•Experience working with/managing creative agencies and/or other vendor partners

•Tactic measurement and analytics experience

•Strong English skills to be able to collaborate with global counterparts with multinational backgrounds.

<職務内容/Job Responsibilities>

Consumer Experience and Innovation Team Manager is a core marketing role to build and advance the consumer marketing capability of the Eli Lilly Japan Affiliate. The position works with internal partners (brand teams, global teams, subject matter experts) as well as external partners (creative agencies, media agencies, tech&health start-ups) as the owner/leader of the project to develop & execute industry-leading and holistic consumer marketing strategies/plans based on deep customer insights understanding. Measuring performance and continuously improving execution through PDCA on an on-going basis is also required.

The manager needs deep understanding of customer insights and ability to couple that understanding with brand strategies to develop and execute successful plan/campaigns. The manager demonstrates an innate motivation to be on the leading edge, to shape the future, and to create experiences that make the unimaginable possible for our customers.

•          Brand Strategy Support – Consumer initiative lead (40%)
  •   Support company direction of providing positive customer experiences and developing insights-based, holistic communications. 
  •   Lead brand teams in the identification of consumer insights by working with Market Research and Creative Agency partners.  Ensure complete understanding of all consumer insights and identification of most relevant insights for overall brand strategy.
  •   Lead the development of consumer message and actively engage with agency on the development of creative platform.
  • Lead the ideation/development of innovative new ways to reach out to & support customers (e.g. digital health) upon the need of the business
  •   Help brand teams to develop their consumer marketing strategies by supporting in the selection of target consumer segments, development of Patient Journey, and definition of brands’ Critical Success Factors.
  •   Work with brand teams and agency partners to ensure that all consumer marketing tactics are insight-based and that media plans are aligned to customer behaviors and media habits. 
  •   Own measurement plan, monitor performance and approve tactical adjustments.
  •   Provide Brand Team planning support through input into Customer Council (Marketing Plan) and Business Plan efforts.
  • Ensure that all consumer initiative -whether it be DAC/digital health-drives business by providing concreate business impact forecast and proving them once executed
•          Brand Execution & Channel Support (40%)
  •   Primary owner of the day to day relationship with consumer agency.
  •   Establish strategic partnership with Brand Team and Creative Agency to help Brand Teams achieve business objectives.  
  •   Develop and manage all consumer related tactic briefs, estimates, and timelines, and help teams to evaluate tactics versus creative briefs. Ensure consistent, insights-based messaging across all consumer marketing channels.
  •   Lead to improve the effectiveness of consumer initiatives and ensure their alignment with overall brand strategy. 
  •   Partner with Brand Teams to track and manage budget for consumer initiatives.  Make recommendations for budget tradeoffs decisions
•         Innovation (20%)
  • In touch with overall healthcare eco system evolution with digital technology
  • Identify new opportunities for ELJ to address for consumers to achieve better health outcomes with Lilly drug products with emerging digital platform and technologies. 
  • Develop a marketing concept and solutions working with agencies and start-ups with good business case: i.e. NPV and ROI. 

Consumer Experience and Innovation Team Senior Manager

【就業場所】　神戸本社　

従事すべき業務の変更の範囲 ：当社業務全般

就業場所の変更の範囲 ：将来のキャリアの一環として、神戸本社・東京支社・西神工場・ 海外オフィスでの勤務をする場合もありうる

<必須経験/Required Experience (mandatory for hiring) >

• Bachelor’s Degree
• At least 3 years relevant marketing experience – consumer related marketing strategy and tactic development – in multinational company(ies) (non-Japanese company) or in agencies that worked with
• Experience leading and/or managing multi-layered project(s) involving cross-functional/ cross-national working groups
• Experience working with/managing creative agencies and/or other vendor partners
• Tactic measurement and analytics experience

< 望ましい経験/Desirable Experience >

• Experience with digital media execution
• Experience of developing and leading project in the absence of set procedures (creating a precedent)

< 必須応募スキル・知識・資格/Essential skills, Knowledge and license (mandatory for hiring) >

• Critical/ strategic thinking skills and marketing planning expertise
• Ability to identify key insights and turning them to powerful message/creative
• Ability to work in a diverse environment (cross functional, multi-national, etc)
• Channel/tactic understanding (breadth vs. depth), including measurement and optimization
• Project management skill
• Problem solving ability
• Strong English skills to be able to collaborate with global counterparts with multinational backgrounds. 
• Native or Professional level Japanese

• 弊社では社員のウェルビーイングと生産性の観点から、自宅最寄り駅から勤務地までの通勤距離が90㎞以内かつ公共交通機関の所要時間*が90分以内の範囲を、通勤可能上限としています。

  それよりも遠方にお住まいの場合は、通勤可能な範囲にご転居いただくことを原則としております（借上社宅の貸与あり）。

  車両通勤を認める場合においても、上記を適用します。

< 望ましいスキル・知識・資格/Desirable skills, Knowledge and license >

• Google Analytics

（mandatory for hiring）>

• Strong leadership (without authority)
• Strong collaboration skill
• Strong communication skill
• Conflict resolution
• Time management
• Stress management / Resilience
• Agility
• Global communication skills

Eli Lilly Japan社員の方へ、

社内公募へ自ら応募して異動/転勤する場合のサポート内容はビジネスニーズに基づき異動/転勤する場合と異なりますので、

あらかじめ応募にあたっては、詳細は以下リンク先にある情報をご確認とご理解を頂くようお願いいたします。

https://now.lilly.com/landingoverview/JP-change-in-career-system/JP-changes-in-my-career-faqs

<処遇>

【給与】当社規定により優遇します

【諸手当】住宅手当、通勤交通費など

【昇給】有り

【賞与】年一回　個人業績結果及び会社業績結果に基づく業績変動賞与を翌年3月に支給する。

【勤務時間】8：45～17：30

【時間外手当】“担当職“のみ適応

【清算制フレックス勤務】適応あり。フレキシブルタイム：5時～22時内で勤務。（ただし、一斉休憩を除く）1日の必要最低労働時間：4時間（半日休暇時は2時間）一斉休憩：12時～13時

【在宅勤務制度】有

【受動喫煙対策】あり　就業場所　全面禁煙

【休日休暇】完全週休2日制（土・日曜日）、祝日、クリスマス、年末年始・夏期

*年間休日125日、年次有給休暇、慶弔等

【保険】雇用・労災・健康・厚生年金保険

【福利厚生】住宅援助制度、借上社宅制度、リリーグループ補償制度（医療費・歯科医療費補助制度等）

【定年制】有（60歳）  

【継続雇用制度】：有（65歳まで）                                                                      

【有給休暇】                                                                                                  

年途中で入社した社員に対する年次有給休暇は、次の入社月の区分に従い入社の翌月1日に付与さる。入社日にかかわらず、その年の12月31日をもって、勤続年数が1年経過したものとみなし、翌年1月1日に翌年度の年次有給休暇が付与される。                                                                                                        

入社月　    1-6月　　　7月　　 8月　　　9月　　　10月　　11月　　12月

付与日数   　10        　　5        　　4        　　3        　2          　1        　　0

【試用期間】 6か月間　　試用期間中での賃金の違いはございません

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly