LN Media & Sponsorship || Manager, Integrated Marketing

Posted 8 Days Ago
Be an Early Applicant
New York, NY
70K-80K Annually
Senior level
Events • News + Entertainment
The Role
Develop integrated marketing programs, create proposals, analyze consumer behavior, manage budgets, and collaborate with sales teams.
Summary Generated by Built In

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE JOB

The Live Nation Integrated Marketing team creates innovative and engaging marketing platforms that are designed to solve client challenges through the powerful lens of live music culture.

WHAT HIS ROLE WILL DO

  • Develop smart marketing programs for prospective brand clients, leveraging the latest Live Nation properties, assets, and products (including experiential activation, digital/mobile media, social engagement, and content).

  • Compose clear, concise, and visually engaging marketing proposals and sales collateral for potential partners, including copywriting, deck design, and sourcing visuals.

  • Assist in presenting concepts to prospective clients in tandem with the National Sales team.

  • Gather and analyze quantitative (via proprietary and third-party tools) and qualitative research on consumer behavior, marketing and cultural trends, and specific industry/client businesses to enhance sales probability.

  • Actively participate in team brainstorming sessions.

  • Coordinate communication with internal and external stakeholders related to pitch development.

  • Build detailed budgets for proposed marketing programs.

  • Create and maintain organizational documents, including tracking documents, opportunities calendar, timelines, status sheets, image banks, resources, etc.

WHAT THIS PERSON WILL BRING

  • 5+ years of experience in brand marketing, advertising, cross-platform media, or entertainment marketing.

  • 4-year college degree or equivalent experience.

  • Excellent writing, communication, organization, and project management skills.

  • Highly effective at managing multiple deadlines and prioritizing tasks.

  • Extremely resourceful and works well within a team environment.

  • Excellent interpersonal skills for building relationships internally and externally.

  • Flexible, fast learner with a high degree of self-initiative.

  • Fluency in Microsoft Office and Apple products, especially Keynote and Excel. Photoshop and Illustrator experience is a plus.

  • Experience navigating research tools such as YouGov, comScore, Quantcast, Simmons, Nielsen, etc.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation range for this position is:

$70,000-80,000

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Top Skills

Apple Products
Excel
Illustrator
Keynote
MS Office
Photoshop
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The Company
Atlanta, GA
13,750 Employees
On-site Workplace
Year Founded: 2005

What We Do

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s Top 50 Companies that Care, Live Nation Entertainment is the global leader in live events and ticketing. With business operations and corporate functions across 5 major divisions, Ticketmaster, House of Blues, Concerts, Media & Sponsorship, and Artist Nation, we offer exciting opportunities across every discipline.

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