Lifecycle Marketing Manager

Who We Are

As seen on TechCrunch, Forbes, and Bloomberg, join one of fastest growing areas in FinTech by taking on the credit system. 

Work directly with one of Inc.’s top female founders and learn from some of the most talented people in the industry. Headquartered in San Francisco, Tomo’s mission is to replace the outdated credit system and open access to banking. 

We value passionate, down to earth, “can do” people who enjoy fine-tuning small details, without losing sight of the big picture. We are looking for someone who is driven to get things done and views obstacles as an exciting challenge that demands a creative solution. You are a self-starter with a high degree of rigor, organization, and discipline to get things done. Above all else, this role requires someone who takes great pride in their work and is inspired and motivated by their role in improving the way millions of people build their financial future.

Job Summary:
As a Lifecycle Marketing Manager, you will own the strategy, execution, and optimization of our email marketing programs across the customer journey. You will leverage Braze and SendGrid to create automated and personalized campaigns that enhance user experience and drive business growth.

Key Responsibilities:

• Develop and execute lifecycle email marketing strategies to drive customer activation, engagement, retention, and re-engagement.
• Own and optimize automated email workflows, including onboarding, transactional, promotional, and win-back campaigns.
• Utilize Braze to build and manage dynamic customer journeys, segmentation, personalization, and A/B testing.
• Leverage SendGrid for high-volume email delivery, ensuring deliverability best practices and compliance with email regulations (CAN-SPAM, GDPR).
• Collaborate with cross-functional teams (Product, Growth, Customer Success) to align email strategies with overall business objectives.
• Analyze campaign performance, track key metrics (open rates, CTR, conversion rates), and make data-driven recommendations for improvement.
• Continuously test subject lines, content, send times, and audience segments to optimize engagement.
• Maintain a clean and engaged email list through proper segmentation and hygiene best practices.

Qualifications:

• 3+ years of experience in lifecycle or email marketing, preferably in a fast-paced, data-driven environment.
• Hands-on experience with Braze (or similar customer engagement platforms) and SendGrid (or other ESPs).
• Strong understanding of email marketing best practices, automation, and deliverability.
• Analytical mindset with experience using data to drive decisions (Google Analytics, Looker, or similar tools is a plus).
• Proficiency in HTML/CSS for email templates is a plus.
• Excellent project management skills with the ability to prioritize and meet deadlines.
• Strong communication and collaboration skills to work across teams.

Why TomoCredit?

Join a team where your work makes a significant impact on the future of credit and banking. At TomoCredit, you’ll collaborate with seasoned FinTech executives from Square, Lending Club, and American Express. We’re committed to fostering a culture where people love what they do and the team they work with. Here’s what we offer:

• Competitive Salary: Reflecting your skills and experience.
• Equity: We share our success with our employees through ownership stakes.
• Insurance: Comprehensive medical, dental, and vision benefits.
• Flexible Vacation Policy: We trust you to manage your time wisely to prevent burnout.
• Career Growth Opportunities: Take advantage of mentorship from seasoned professionals and expand your role as TomoCredit grows.
• Company-Sponsored Outings: Build meaningful relationships with your team outside of work.

Commitment to Diversity

At TomoCredit, diversity and inclusion are core to our values. We welcome applications from all qualified individuals, regardless of race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

Join us in reshaping the credit landscape and empowering millions to build a stronger financial future!