Lifecycle Marketing Manager

About Togetherhood

Togetherhood is revolutionizing enrichment and education for children from preschool to high school. We are a fast-growing technology marketplace that makes it super simple for communities to create world-class enrichment programs. We serve schools, community centers, residential communities, and homeschooling communities. Our mission is to provide all communities with access to high-quality enrichment and education. The company was founded by a repeat entrepreneur with a strong track record of success (two acquisitions, one IPO as Chief Product Officer at Farfetch).

What You’ll Do 

As a Lifecycle Marketing Manager, you will be responsible for developing, executing and tracking marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey. This position requires a strong understanding of customer behavior, as well as the ability to leverage marketing automation tools to create personalized experiences at scale. This employee should have a strong understanding of HubSpot’s marketing functions and the creativity to build out its dashboards.

You will be an integral member of our revenue team, collaborating with our sales, account management, product, and business operations professionals to enhance account value and ensure our partners choose Togetherhood.

Key Responsibilities:

• Plan, execute, and track results of multi-channel campaigns (email, SMS, and push notifications), including promotional messages, newsletters, and triggered communications.
• Create and manage the lifecycle marketing calendar and perform QA on campaigns to ensure accuracy.
• Maintain a testing and experimentation framework to improve campaign performance and customer experience.
• Take ownership of the Marketing Dashboard bringing key HubSpot Tools to life.
• Own the lifecycle templating system to ensure campaigns meet design and quality standards.
• Build a deep understanding of customer behavior, preferences, and needs to inform marketing strategies.
• Implement and update campaigns and workflows in Hubspot.
• Tailor messaging to Togetherhood’s ICP and prospects to deliver effective, timely communications.
• Collaborate with cross-functional teams to execute integrated marketing campaigns.
• Manage end-to-end reporting and analysis of lifecycle campaigns and tests.
• Incorporate customer feedback insights into strategies to improve personalization and relevance.
• Optimize key lifecycle stages (onboarding, retention, and win-back) through targeted messaging.
• Create educational and upsell content to deepen customer engagement and drive adoption.
• Partner with the product team to align marketing efforts with new features and updates.

Qualifications:

• Bachelor's degree in marketing, business, or related field.
• Minimum of two years of experience in lifecycle marketing or related field, specifically to pre-K - 12th grade schools in the Tri-State area.
• Strong understanding of customer behavior and segmentation.
• Experience with marketing automation tools such as HubSpot.
• Excellent copywriting skills.
• Keen ability to evaluate audiences critically and transform broad insights into precise, actionable strategies.
• Strong analytical skills and ability to use data to inform decisions.
• Strong analytical skills with the ability to extract meaningful insights from both quantitative and qualitative data.
• Experience with A/B testing and experimentation.
• Experience with SMS and push notification marketing.
• Experience with email design.
• Detail-Oriented: Meticulous attention to detail, with the ability to produce high-quality work in a fast-paced environment and make decisions in ambiguous situations.
• Passion for Mission: A strong commitment to Togetherhood’s mission of providing high-quality enrichment programming for all children.

Your Superpowers:

• Entrepreneurial Spirit: You thrive in a high-growth environment with limited formal structure, and you are eager to innovate and improve.
• On-the-Fly Problem Solver: You thrive on brainstorming innovative solutions. Hardworking: In our startup environment, you embrace all tasks—no job is too big or too small.
• An Outside-Of-The-Box Thinker: You are always thinking of new creative ideas and excited to bring these ideas to fruition. 
• Calm Under Pressure: You maintain a positive attitude, even when challenges arise.
• Growth-Oriented: You are passionate about fostering team spirit, morale, and work ethic for a bright future.
• Curious and Inquisitive: You love asking questions, following up, and retaining what you learn.