Lead, Womens Partners Marketing JD Sports & Finish Line NA

Posted 2 Days Ago
Be an Early Applicant
United States of America
Senior level
Other • Retail
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role
The Lead, Womens Partners Marketing role involves developing and executing seasonal marketing plans, managing campaigns, and providing creative direction to drive demand within JD Sports and Finish Line NA. The position requires strong consumer insights and the ability to communicate effectively within a team.
Summary Generated by Built In

WHO WE ARE LOOKING FOR

The NA Consumer Direct Marketing team focused on JD Sports is looking for a marketer who can help develop and orchestrate, among other things, executions at B&M retail, IRL activations, craft and provide creative direction, manage ongoing seasonal and 365 campaigns, and support and develop media buys for our product and experiences across the JD Sports ecosystem. 

This person will obsess consumer insights, understand shopping behaviors and journeys in-store, and build inspiring product stories and experiences to drive demand and impact across the marketplace. 

WHAT YOU WILL WORK ON

Key Accountabilities:

  • Developing and executing seasonal marketing plans in partnership with merchandising, planning and visual merchandising partners within the MPU; Brand teams; and existing teammates 
  • Effectively and efficiently communicating plans and before, during and after execution. Building on learnings from each project.

WHO YOU WILL WORK WITH

  • NA CDM JD team: including other consumer leads, Visual Merchandising lead and Ops
  • Nike x JD MPU: Merchandising, Planning and Ops team 
  • NA Brand teams
  • NA Consumer Construct teams
  • JD partners: across marketing, planning, merchandising, partnership, e-comm and retail.

WHAT YOU WILL BRING

  • Bachelor's degree and/or combination of education and 5-years relevant experience in Business, Marketing, Merchandising, or related field or equivalent combination of education and experience 
  • A people-first approach that values diverse thought 
  • Retail and digital marketing experience
  • A strong understanding of the consumer, shopping behaviors and retail journeys
  • The ability to fail forward
  • Exceptional written, verbal, visual communication and presentation skills, with a high proficiency in Keynote and Microsoft Office.
  • Self-motivated 
  • Excellent organization skills
  • Pro-active problem solver, ability to assess an issue and develop action steps for resolution
  • An impeccable ability for balancing creativity with business needs
  • Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal
  • Can-do demeanor with shown ability of adapting to change in business needs or direction.
  • A passion for the Athlete*, Sport* and Culture along with a sense of humor and humility — ensuring team success, while having fun.
  • Ability to travel up to 20% of the time when safe

We are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

The Company
HQ: Beaverton, OR
73,000 Employees
Hybrid Workplace
Year Founded: 1972

What We Do

At NIKE, Inc., it’s in our nature to innovate and our mission is to bring inspiration and innovation to every athlete* in the world [if you have a body, you’re an athlete]. Because we exist to serve athletes, we dare to design the future of sport. To us, innovation is about elevating human potential. We obsess over the needs of athletes of all abilities, using their insights to create products that are beautiful, useful and make all athletes better. To make big leaps, we take big risks. Incremental change won’t get us to where we want to go fast enough. So we pursue moonshots — like developing the first self-lacing shoe, running the first two-hour marathon and committing to 100% renewable energy use in our facilities. We embrace different perspectives — from scientists and designers to coders and quarterbacks — because we know everyone brings unique experiences and ideas to the team. To serve athletes across the hundreds of countries where NIKE does business, we need teams that truly reflect the diversity of our consumers and a culture of inclusivity. We aim to foster inclusion and embrace diversity throughout our business, teams, and culture to create breakthrough innovations, empower teammates to realize their full potential and bring us closer to the communities we serve. NIKE's diverse, high-performing teams around the world are united in purpose and inspired to change the world through sport.

Why Work With Us

With a global footprint, culture of innovation and team-first mentality, we take action to create a future of continual progress for athletes, sport and our world. Whether our job is designing the ultimate sneaker or coding a revolutionary app, we’re united by the same mission: to bring inspiration and innovation to every athlete in the world.

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