Lead Product Marketing Manager, Growth

Posted 4 Days Ago
Hiring Remotely in USA
Remote
Mid level
Artificial Intelligence • Machine Learning
The Role
The Lead Product Marketing Manager will drive product growth by enhancing onboarding experiences, optimizing user journeys, and developing data-driven marketing strategies. Collaborating with Product and Marketing teams, they will improve user engagement and retention through targeted campaigns and analytics, while also supporting feature launches and user research.
Summary Generated by Built In

The Opportunity

AI is rapidly transforming the world. Whether it’s developing the next generation of human-level intelligence, enhancing voice assistants, or enabling researchers to analyze genetic markers at scale, AI is increasingly integrated into various aspects of our daily lives.

Arize AI is the leading AI observability and evaluation platform, empowering AI engineers to build and deploy high-performing, reliable models. As the AI landscape shifts from traditional ML to generative AI and agentic systems, Arize ensures teams have the tools to monitor, troubleshoot, and improve AI in production.

We’re looking for a Product Marketing Manager (PMM) to drive product growth and adoption by improving the onboarding experience, optimizing user journeys, and creating data-driven nurture strategies. You’ll work closely with Product, Marketing Growth, and Developer Relations teams to refine how users experience Arize—ensuring they get value faster and stay engaged.

The Team

You'll be joining a dynamic and deeply technical marketing team that operates at the cutting edge of AI. From creative brand storytellers and demand gen experts to field marketers who bring our message to community-leading events, we know how to engage AI engineers and technical decision-makers. You’ll collaborate closely with some of the most technical DevRel counterparts in the space—from former solutions architectures to AI engineers who live and breathe AI evaluation and observability. 

If you’re looking for an opportunity to learn, experiment, and grow your career in AI and product marketing, this role is for you.

What You’ll Do

  • Product Onboarding & Adoption – Partner with Product and Growth teams to refine the user onboarding experience, reducing friction and improving activation rates.
  • User Journey Optimization – Map out and improve the full user journey, from sign-up to adoption, ensuring seamless transitions and strong retention.
  • Lifecycle Marketing & Nurtures – Develop targeted email sequences, in-product messaging, and other nurture campaigns to guide users to key product milestones.
  • Data-Driven Insight – Leverage analytics to measure activation, engagement, and retention—continuously iterating on strategies to improve user outcomes.
  • User Research & Feedback Loops – Conduct interviews, surveys, and user research to uncover pain points and refine messaging and positioning.
  • Go-to-Market Execution – Support feature launches with clear messaging, user-facing content, and growth-focused experiments.
  • Collaboration Across Teams – Work closely with PMs, designers, growth marketers, and DevRel to align on adoption strategies and execute initiatives.

Who You Are

  • 4+ years of experience in product marketing, growth marketing, or a related field, ideally with a focus on AI, developer tools, or B2B SaaS.
  • Analytical & Data-Driven – You love using metrics to measure impact and optimize campaigns for better adoption and retention.
  • User Journey Architect – You have experience crafting onboarding flows, lifecycle marketing, or engagement programs that guide users to success.
  • Collaborative & Execution-Focused – You thrive in cross-functional teams, working closely with PMs, designers, and marketers to drive outcomes.
  • Clear Communicator – You know how to translate complex technical concepts into compelling, user-friendly messaging.
  • Bias for Action – You move fast, experiment often, and are always looking for ways to improve user experience and adoption.

More About Arize

Arize’s mission is to make the world’s AI work and work for the people. Our founders came together through a common frustration: investments in AI are growing rapidly across businesses and organizations of all types, yet it is incredibly difficult to understand why a machine learning model behaves the way it does after it is deployed into the real world.

Learn more about Arize in an interview with our founders: https://www.forbes.com/sites/frederickdaso/2020/09/01/arize-ai-helps-us-understand-how-ai-works/#322488d7753c


Diversity & Inclusion @ Arize

Our company's mission is to make AI work and make AI work for the people, we hope to make an impact in bias industry-wide and that's a big motivator for people who work here. We actively hope that individuals contribute to a good culture

  • Regularly have chats with industry experts, researchers, and ethicists across the ecosystem to advance the use of responsible AI
  • Culturally conscious events such as LGBTQ trivia during pride month
  • We have an active Lady Arizers subgroup

Top Skills

Analytics
B2B Saas
Data-Driven Marketing
Machine Learning
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The Company
HQ: Berkeley, CA
78 Employees
On-site Workplace

What We Do

The leading machine learning observability platform for ML practitioners to detect and troubleshoot AI/ML model issues

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