Senior Lead, Mobile Growth Marketing

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview:

As the Lead, Performance Marketing, you drive our paid advertising efforts with a focus on mobile app acquisition,  leading end-to-end acquisition strategies across mobile-first platforms. With a deep understanding of mobile app acquisition, you are part of the team that will drive our next phase of growth. You own the creation, execution, and ongoing optimization of campaigns. You are highly collaborative, working across multiple functions to align advertising strategies with broader company goals. As a data-driven marketer, you constantly seek opportunities for improvement, integrating innovative ideas and utilizing AI-driven tools to maximize campaign efficiency and impact. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Design, launch, and optimize paid acquisition campaigns on mobile platforms (e.g., App Store, Google Play, Facebook, TikTok, mobile ad networks)
• Partner with Product teams and manage the full mobile customer journey, from install to post-install engagement and retention, ensuring seamless transitions and targeted retargeting
• Use mobile attribution tools (e.g.,Adjust, AppsFlyer) to track campaign effectiveness, attribute installs and events accurately, and optimize spend
• Stay ahead of trends in mobile app marketing, leveraging new channels and innovative tactics to reach mobile audiences effectively
• Develop a long-term testing roadmap for campaigns, from conceptualization through execution and evaluation
• Drive creative testing to explore new concepts that elevate campaign performance and customer engagement
• Analyze both internal and external reports to identify trends and optimize marketing initiatives
• Collaborate closely with cross-functional teams within Marketing to align strategies and achieve growth objectives
• Mentor and guide junior team members, sharing best practices and fostering a high-performance culture

Qualifications:

• 5+ years of experience managing paid mobile app campaigns across relevant ad platforms
• Proficiency in analytics and attribution platforms (e.g., AppsFlyer, Adjust, Google Analytics for Firebase)
• Strong skill-set in spreadsheet analysis and data visualization tools
• B2B marketing and longer sales funnel experience a plus
• Experience in setting up data pipelines for app measurement and optimization a plus

What will help you succeed in this role:

• Proven expertise in paid media for mobile apps
• Thrives on data-driven insights and uses data to guide decision-making
• Strong analytical mindset with a focus on data-driven decision-making
• Exceptional written and verbal communication skills
• Ability to design and execute strategic testing initiatives
• Proven track record of optimizing campaigns for tangible business outcomes
• Detail-oriented, with a proactive approach to problem-solving and process improvement

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

We support more than 40,000 businesses and have over 1,800 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.  We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-SG1#LI-Remote

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $88,000-$110,000 Equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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