Lead, Media Marketing Technology North America

Posted 22 Hours Ago
Be an Early Applicant
United States of America
Senior level
Other • Retail
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role
In this role, you will lead advancements in marketing technology, enhance ad technology strategies, and ensure optimal use of data in multi-million dollar media programs. You'll collaborate with various teams to innovate and drive the company's adtech initiatives.
Summary Generated by Built In

WHO YOU’LL WORK WITH

In alignment with the Nike brand vision, our North America Integrated Media Team strives to connect & engage athletes* with compelling stories that inspire & enable them to make sport a daily habit.

As part of the North America Brand Marketing organization, our team works cross-functionally to activate marketing programs that help propel the brand and the business into the future. We are responsible for planning and implementing full-funnel paid media campaigns that inspire consumers to love sport and become athletes* - collaborating with major media partners & agencies to develop innovative, industry leading media plans that drive awareness and create interest for Nike’s most important products, services & experiences.

You will report to the Director of Integrated Media - Marketplace Strategy and partnering across our media teams (campaign leads, channel experts, etc), media agencies, media partners, Nike Tech, and global organization to push the boundaries of what is possible in AdTech to keep Nike cutting edge.

WHO WE ARE LOOKING FOR

We are seeking a seasoned marketing adtech/martech athlete to join our team in a pivotal, highly cross-functional roll. The ideal candidate is passionate about advertising technology and has considerable experience working across technical teams, product engineers, media experts, and ad partners to improve the technology that enables us to successfully go-to-market in the media space. They thrive working and prioritizing multiple projects simultaneously in a matrixed organization while bringing all key stakeholders along for the ride. 

Team fit is crucial. We are looking for a curious self-starter and a willing teammate who takes pride in ownership and wants to continuously drive for better. You are the ‘team-sports’ type and thrive maximizing the output of the whole team, not just the individual.

  • Bachelors degree preferably in Marketing, Technology or related field or equivalent combination of relevant education, experience and training
  • 5-7+ years’ experience in media advertising with a focus on technology
  • Expertise in ad technology – data backbones, clean rooms, measurement, CDP, digital product, etc
  • Big company experience a plus when it comes to navigating and influencing
  • Strong analytical skills & comfort with getting your “hands dirty” diving deep into the projects alongside Digital Product and Data Science professionals
  • Detail-oriented with strong project management skills with the ability to prioritize and manage multiple tasks simultaneously.
  • Excellent written and verbal communication skills, including building persuasive presentations to advocate for advancement in the marketing tech space
  • Proven track record of working highly-collaboratively and cross-functionally, including with various marketing subject areas, data and technical teams
  • Great teammate. Positive mentality. Ability to rapidly learn new things.
  • Work location: Portland, OR. Remote is not an option.

WHAT YOU’LL WORK ON

You will be responsible for working across our Paid Media and adjacent teams to ensure we are maximizing the use of technology and data to steer and optimize our multi-million dollars media programs. You will also partner to drive our tool advancement and tech innovation with our Global Adtech team.

Responsibilities include:

  • Orchestrating the advancement of our MarTech infrastructure, develop plans and build relationships necessary to implement across external agencies, 3rd party partners, media partners, and internal MarTech product teams
  • Actively finding opportunities where Martech can most powerfully impact the effectiveness of our media program and partner to enable smart and timely implementation
  • Project and program management
  • Participating in the creation of robust test & learn agendas to test advancements
  • Working across teams to estimate impact and prioritize tech projects
  • Partnering deeply with our media agencies and Nike Tech to advance proprietary products/applications
  • Staying current with and share industry trends and best practices and continuously refining strategies as tools, methods, privacy evolves
  • Partnering across teams to ensure alignment and proper instrumentation/implementation, looping in experts as needed
  • Cross-sharing across company to ensure successes scale to other relevant areas/Geos
  • Serving as subject matter expert and key point of contact for our team in this space

We are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

Top Skills

Clean Rooms
Customer Data Platform
Data Backbones
The Company
HQ: Beaverton, OR
73,000 Employees
Hybrid Workplace
Year Founded: 1972

What We Do

At NIKE, Inc., it’s in our nature to innovate and our mission is to bring inspiration and innovation to every athlete* in the world [if you have a body, you’re an athlete]. Because we exist to serve athletes, we dare to design the future of sport. To us, innovation is about elevating human potential. We obsess over the needs of athletes of all abilities, using their insights to create products that are beautiful, useful and make all athletes better. To make big leaps, we take big risks. Incremental change won’t get us to where we want to go fast enough. So we pursue moonshots — like developing the first self-lacing shoe, running the first two-hour marathon and committing to 100% renewable energy use in our facilities. We embrace different perspectives — from scientists and designers to coders and quarterbacks — because we know everyone brings unique experiences and ideas to the team. To serve athletes across the hundreds of countries where NIKE does business, we need teams that truly reflect the diversity of our consumers and a culture of inclusivity. We aim to foster inclusion and embrace diversity throughout our business, teams, and culture to create breakthrough innovations, empower teammates to realize their full potential and bring us closer to the communities we serve. NIKE's diverse, high-performing teams around the world are united in purpose and inspired to change the world through sport.

Why Work With Us

With a global footprint, culture of innovation and team-first mentality, we take action to create a future of continual progress for athletes, sport and our world. Whether our job is designing the ultimate sneaker or coding a revolutionary app, we’re united by the same mission: to bring inspiration and innovation to every athlete in the world.

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