Lead Marketing Analyst

SUMMARY:

GEICO’s Marketing Department is seeking a highly motivated and enthusiastic individual to join the Marketing Digital Analytics team. We are looking to hire an experienced Lead Marketing Analyst who will play a key role in informing advertising decisions for GEICO’s brand. Responsibilities include leading analytics projects, producing data-driven insights independently, and developing innovative ideas. You will analyze marketing programs and results, use predictive analytics and machine learning to create value from data, and drive strategic analytics initiatives forward. We celebrate diversity and value new perspectives; applicants of all backgrounds are strongly encouraged to apply.

The Lead Marketing Analyst must be able to transform large datasets from complex systems to produce actionable insights and present the results to stakeholders at all levels within the company. Candidates will need to successfully manage projects and partner with Marketing, Product, Data Science, and other teams.

This role will be involved in several initiatives including customer acquisition cost optimization, media mix modeling, and the development of marketing business intelligence tools. These initiatives will provide enhanced visibility into key business performance metrics to marketing leadership and business stakeholders.

RESPONSIBILITES:

• Analyzing the performance of marketing efforts across multiple channels, including but not limited to Television, Search, Social, Email, and Display/Video advertising.
• Study user behaviors and work with other analysts to join different data sources for measurement & attribution.
• Assist with managing and improving processes for identity resolution, tagging, and other tracking parameters.
• A successful candidate should be comfortable working independently and look to find ways to collaborate with other team members. While analytical skills are crucial for the position, it is just as important to have the ability to communicate and summarize complex information into management ready briefs and presentations.

REQUIREMENTS:

• A 4-year college degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, etc.)
• 3-5 years of experience working with marketing analytics tools and data sources. (Web/App measurement tools, cloud environments, and audience management tools)
• Experience working with Snowflake and LiveRamp
• Experience in querying large datasets.
• Strong experience with open-source statistical programming tools (Python/R) for analysis and data visualization.
• Experience with applied statistics skills, such as distributions, statistical testing, regression, etc.
• Experience working in cloud environments. (Google Cloud Platform, Amazon Web Services, Microsoft Azure)
• Experience with data visualization tools. (Power BI strongly preferred)
• Familiar with key marketing KPI’s and CRM management. Knowledgeable of current measurement landscape and identity resolution techniques.

PREFERRED QUALIFICATIONS:

• Master’s degree in Mathematics, Statistics, Information Systems, Computer Science, Business Analytics, Data Science or related technical field.
• Advanced marketing analytics experience working at a brand or agency.
• Strong familiarity with Marketing KPI’s to manage optimal marketing investment.
• Experience with the development and usage of in-house attribution and media mix models.
• Experience with either 3rd party or in-house data pipeline tools to automate pulling marketing data from various platforms and APIs.

LOCATION:

Hybrid - 3 days/week from a GEICO office

• Chevy Chase, MD (i.e., Plaza Corporate HQ) - Preferred
• Chicago, IL
• New York City, NY

#LI-MA

Annual Salary

$93,000.00 - $154,000.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

Benefits:

As an Associate, you’ll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including:

• Premier Medical, Dental and Vision Insurance with no waiting period**
• Paid Vacation, Sick and Parental Leave
• 401(k) Plan
• Tuition Reimbursement
• Paid Training and Licensures

*Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.

**Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.