Lead Generation Specialist

Position Overview: 

Does growth excite you? 🌱 As a Marketing Lead Generation Specialist you will be responsible for driving identification, attraction and conversion of potential clients for our accesso ShoWare ticketing product. This position will work closely with both the accesso ShoWare sales team and marketing to develop and execute lead-generation strategies including targeted campaigns, personal outreach, and data-driven optimization to build a robust pipeline. You’ll work closely with Sales to ensure leads are nurtured effectively and converted into opportunities. This role will report into the Director of Marketing and will have a dotted line to the Director of Sales for Live Events and will work closely with other sales and marketing team members to create and execute strategies that drive Live Events and accesso ShoWare growth.   

Location:  This role offers 100% remote flexibility anywhere in the US.

Reports to: Director, Marketing

Travel ✈️ Requirement: less than 20%

What you’ll be working on: 

Campaign Development & Execution 

• Develop and implement lead-generation campaigns, including email marketing, webinars, and other content, to drive awareness and interest in accesso ShoWare. 
• Ability to develop creative, innovative campaigns and execute unconventional efforts to capture attention and create buzz to maximize reach and brand awareness.    
• Collaborate with the Campaign Marketing Manager to align with broader campaigns and marketing initiatives. 
• Work with the Marketing Manager and Tradeshow Coordinator to ensure campaigns integrate with event strategies. 

1:1 Outreach and Prospect Engagement 

• Conduct personalized email outreach to key prospects, leveraging CRM and marketing data to craft tailored messages based on individual needs and interests. 
• Partner with Sales to identify high-priority accounts and ensure strategic outreach aligns with broader lead-generation efforts. 
• Monitor and document engagement metrics for 1:1 emails, refining approaches to maximize response and conversion rates. 

CRM & Data Management 

• Maintain and optimize lead flows in CRM (Salesforce) and marketing automation tools (HubSpot). 
• Analyze lead performance, segment data, and ensure accurate tracking/reporting of all lead-generation activities. 

Content & Outreach Strategy 

• Collaborate with the Sales team to define ideal customer profiles (ICPs) and create relevant materials for personalized outreach and campaigns. 
• Work with the Marketing Director to develop compelling content assets, such as case studies, white papers, and landing pages. 
• Creativity is a must!  Engage in innovative problem-solving, provide fresh perspectives, and have an ability to adapt to new challenges with unique solutions.  

Collaboration with Sales 

• Serve as the go-to liaison between Marketing and Sales for accesso ShoWare. 
• Regularly meet with Sales to review lead quality, conversion metrics, and opportunities for refinement. 

Other Responsibilities 

• Conduct market and competitive research to identify trends and opportunities for lead generation. 
• Support outbound calling efforts by providing insights, scripts, and collateral as required.  
• Other duties as needed. 

What you bring to the role: 

• Bachelor’s degree in marketing, business, or related field. 
• 3+ years of experience in lead generation, demand generation, or digital marketing for a B2B software company.
  • Note: ‘years of experience’ may not always be the best measure for your ability to succeed in this role. If the below bullet points feel like you, please consider applying.
• Proficiency with CRM (Salesforce preferred) and marketing automation tools (HubSpot preferred). 
• Strong understanding of B2B marketing, sales funnels, and lead nurturing strategies.
• Excellent written communication skills for crafting personalized outreach messages.
• Analytical skills with a proven ability to use data to inform decisions.
• Experience collaborating closely with Sales and Marketing teams. 

*If you don’t have all the qualifications listed, don’t worry! We understand everyone’s career path is unique, and still encourage you to apply if you feel this role is aligned with your career trajectory.  

Perks & Benefits:

• Competitive compensation package, because your hard work deserves recognition; 
• 4-week Paid Time Off for the first 3 years, with increasing accrual afterward – so you can go “OOO” and take that vacation you’ve been dreaming of 😎; 
• 8 hours of paid Volunteer Time Off to contribute to causes close to your heart. Making a difference, made easy. 
• Inclusive Family Benefits, including a $7,500 benefit for surrogacy, adoption, and fertility. Because family planning should come with support 🫶; 
• Take advantage of our 6-week paid Parental Leave to focus on what matters most during significant family moments; 
• Extend your care to your pets 🐾 with our group pet insurance options – because furry family members matter too! 
• Choice of four medical insurance plans, including two employer-contributed HSA options and a $0 Teladoc copay. Your health, your choice; 
• Benefit from employer-paid short & long-term disability and life insurance, as well as a matching 401K for a secure financial future; 
• Gain unlimited access to Udemy for Business to support ongoing learning and career development; 
• Prioritize mental well-being with resources like the Calm app, our robust EAP program, and Teledoc Mental Health services; 
• Enjoy a flexible work schedule that aligns with your team’s schedule ⏰.