Lead Generation Marketing Manager-Payments-Vice President

Posted 4 Hours Ago
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Fort Worth, TX
Hybrid
Senior level
Financial Services
We’re one of the world’s biggest technology-driven companies
The Role
Develop and execute lead generation strategies for Merchant Services, collaborating with marketing and sales to drive sales growth and enhance the customer base.
Summary Generated by Built In

Job Description
Develop strategies and execute campaigns to generate and nurture leads, ultimately driving sales growth and increasing revenue for Merchant Services.
As a Sales and Lead Generation Campaign Manager on the Merchant Services (MS) Go to Market (GTM) team, you will play a critical role in building the MS sales pipeline and expanding the company's customer base to achieve MS growth objectives. You will collaborate with Payments and Commercial Bank (CB) marketing and sales teams, and utilizing various marketing and sales channels and tactics to identify and engage potential customers.
Job responsibilities

  • Develop and implement comprehensive lead generation strategies aligned with Merchant Services sales and marketing goals
  • Identify target markets and client segments to focus lead generation efforts
  • Utilize various channels, including digital marketing, social media, email campaigns, and events, to generate high-quality leads
  • Implement lead scoring and qualification processes to prioritize leads for the sales team.
  • Work closely with the marketing team to create compelling content and campaigns that attract potential customers
  • Collaborate with the sales team to ensure seamless lead handoff and follow-up
  • Analyze lead generation metrics and performance data to assess the effectiveness of strategies and campaigns, provide insights and recommendations for continuous improvement
  • Use data-driven insights to optimize lead generation efforts and improve conversion rates
  • Leverage CRM systems and lead generation tools to track, manage, and analyze leads
  • Stay updated on industry trends and emerging technologies to enhance lead generation capabilities
  • Prepare and present regular reports on lead generation activities, performance, and outcomes to senior management


Required Qualifications, Skills and Capabilities

  • 5 years+ experience, in lead generation, sales, or marketing, with a track record of success
  • Strong knowledge of the financial services industry, products and services, merchant services / payments background
  • Excellent communication skills with individuals at all levels, internally and externally
  • Ability to build relationships with clients and internal partners and influence others to achieve desired outcomes
  • Uses sound judgment to offer comprehensive and customized solutions that best meet strategic objectives; able to identify and recommend appropriate alternatives when traditional solutions do not apply
  • Proficiency in CRM software and lead generation tools
  • Knowledge of digital marketing techniques and tools, familiarity with marketing automation platforms
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Creative thinker with the ability to develop innovative lead generation strategies
  • Highly proficient in MS Office tools including Outlook, Excel, Word, and PowerPoint


Preferred Qualifications, Skills and Capabilities

  • Bachelor's degree in Marketing, Business Administration, or equivalent experience


About Us
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans
About the Team
A part of the Commercial & Investment Bank, J.P. Morgan Payments enables organizations of all sizes to execute transactions efficiently and securely, transforming the movement of information, money, and assets. The team of experts tackles complex challenges at every stage of the payment lifecycle. And their industry-leading solutions facilitate seamless transactions across borders, industries, and platforms.
Operating in over 160 countries and handling more than 120 currencies, J.P. Morgan Payments business is the largest processor of USD payments, with a daily transaction volume of $10 trillion.

Top Skills

Crm Software
Digital Marketing Techniques
Lead Generation Tools
Marketing Automation Platforms
MS Office

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The Company
HQ: New York, NY
289,097 Employees
Hybrid Workplace
Year Founded: 1799

What We Do

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands.

Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products.

Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com.

©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.

Why Work With Us

Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.

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