Lead Field Marketing Manager

Posted 4 Days Ago
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Austin, TX
Senior level
Artificial Intelligence
The Role
Lead the development and execution of field marketing strategies across the US and Canada, collaborating with cross-functional teams to generate leads and drive awareness, particularly in the B2B SaaS sector.
Summary Generated by Built In

Meet DeepL

DeepL is a global communications platform powered by Language AI. Since 2017, we’ve been on a mission to break down language barriers. Our human-sounding translations and intelligent writing suggestions are designed with enterprise security in mind. Today, they enable over 100,000 businesses to transform communications, reach new markets, and improve productivity. And, empower millions of individuals worldwide to make sense of the world and express their ideas.

Our goal is to become the global leader in Language AI, building products that drive better communication, foster connections, and make a real-life impact. To achieve this, we need talented individuals like you to join our exciting journey. If you're ready to work with a dynamic team and build your career in the fast-moving AI space, DeepL is your next destination.

What sets us apart

What sets us apart is our blend of modern technology, competitive benefits, and an open, welcoming work culture that enables our people to thrive. When we share what it's like to work at DeepL, the reactions are overwhelmingly positive. This may be because of our products that have helped countless people worldwide or our shared mission to improve communication for individuals and businesses, bringing cultures closer together. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation and employee well-being. Discover what our teams have to say about life at DeepL on LinkedIn, Instagram and our Blog.

Meet the teams behind this journey

We are seeking our Lead Field Marketing Manager covering the US and Canada to join our fast-growing team. You'll use your project management skills and your analytical mindset to develop a regional marketing program with existing customers and prospects, including trade shows, customer events, and more. You will work cross-functional with performance, product and campaigns to build this plan. This role will report to the Global Head of Field Marketing and will be responsible for generating pipeline and driving awareness. The ideal candidate will have a strong background in planning and executing field marketing strategies, both digital and in-person, and using data to measure success. Experience in a SaaS scale-up with 500+ employees is preferred.

Your responsibilities

  • Build and drive strategy for the US and Canada, in partnership with your GTM partners (Campaigns, Performance marketing, Partner marketing, Lifecycle, Communications and product)

  • Drive top of funnel lead generation through partnership with your performance marketing peers and field events

  • Creating targeted events to support deal acceleration

  • Ensure positive ROI from all field marketing activities, using data to measure success and make strategic adjustments

  • Adapt global marketing strategies to the specific needs and nuances of the Americas market

  • Work cross functionally with comms, customer marketing to create local reference customers 

  • Collaborate with sales and marketing teams to align field marketing activities with broader business objectives and pipeline needs.

Qualities we look for: 

  • At least 7-8 years of experience executing large-scale field marketing campaigns, preferably within B2B SaaS organizations.

  • Excellent project management skills and the ability to stay organized in high-pressure situations

  • Possesses a strong work ethic, collaborative mind set, and proven ability to thrive in a fast-paced, dynamic workplace.

  • Possesses a practical and proactive attitude with a humble approach, demonstrating proficiency in accomplishing tasks efficiently.

  • Exceptional analytical skills and the ability to collaborate across functions to develop strategy and influence decision making.

  • Strong understanding of B2B event planning and management.

  • Proven experience creating and executing effective marketing campaigns to drive attendance and engagement at online and offline events

  • Proven experience managing event budgets

What we offer

  • Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities. We're more than just colleagues; we're a group of professionals with a shared mission to connect diverse cultures. Our global presence is growing–we've doubled in size nearly every year, with our employees based in the UK, Germany, the Netherlands, Poland, the US, and Japan, and we continue to expand our network.

  • Open communication, regular feedback: as a language-focused company, we value the importance of clear, honest communication. We value smooth collaboration, direct and actionable feedback, and believe that leading with empathy and growth mindset makes us better together.

  • Hybrid work, flexible hours: we offer a hybrid work schedule, allowing you to work several days in the office each week. This allows you to engage directly with your team and experience the unique energy of our workspace, while still enjoying the flexibility and comfort of working from home. With flexible working hours and trust in your productivity, we are in sync with your team's general locations and time zones to foster effective and seamless collaboration.

  • Regular in-person team events: we bond over vibrant events that are as unique as our team, from local team and business unit gatherings, to new-joiner onboardings, to company-wide events that bring us all together–literally.

  • Monthly full-day hacking sessions: every month, we have Hack Fridays, where you can spend your time diving into a project you're passionate about and get the opportunity to work with other teams–we value your initiatives, impact, and creativity.

  • 30 days of annual leave: we value your peace of mind. With 30 days off (excluding public holidays) and access to mental health resources, we make sure you're as strong mentally as you are professionally.

  • Competitive benefits: just as our team spans the globe, so does our benefits package. We've crafted it to reflect the diversity of our team and tailored it to align with your unique location, to ensure you feel supported every step of the way.

If this role and our mission resonate with you, but you're hesitant because you don't check all the boxes, don't let that hold you back. At DeepL, it's all about the value you bring and the growth we can foster together. Go ahead, apply—let's discover your potential together. We can't wait to meet you!

We are an equal opportunity employer

You are welcome at DeepL for who you are—we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward! So bring us your personal experience, your perspectives, and your background. It’s in our diversity that we will find the power to break down language barriers in the world.

Top Skills

Analytics Software
B2B Saas
Marketing Automation Tools
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The Company
HQ: Cologne
1,265 Employees
On-site Workplace
Year Founded: 2017

What We Do

DeepL is a global communications platform powered by Language AI. Since 2017, we’ve been on a mission to break down language barriers. Our human-sounding translations and intelligent writing suggestions are designed with enterprise security in mind. Today, they enable over 100,000 businesses to transform communications, reach new markets, and improve productivity. And, empower millions of individuals around the world to make sense of the world and express their ideas.

Join us in exploring the possibilities of Language AI!

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