About The Company
Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then; goop is a lifestyle platform encompassing curated products and content about beauty, wellness, fashion, food, and home. Pioneering the contextual commerce platform, goop allows readers to shop with meaning. goop is one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We’re all resource-strapped, so goop hopes to surface the very best experiences, recipes, products, and advice.
About You
You are a creative, hands-on designer with a passion for both design excellence and team development. You thrive in a fast-paced, collaborative environment and have a knack for elevating the design standards of a team. You are excited about mentoring and empowering others while ensuring that the creative output remains aligned with goop’s brand vision. Your communication is clear, strategic, and you have a strong understanding of how design translates into business goals.
About The Role
As the Lead Designer for the graphic design team, you will play a pivotal role in shaping the creative direction of goop's visual identity. You will oversee the design team’s daily operations, ensuring that all projects align with goop’s brand standards, and inspire the team to push creative boundaries. You’ll work closely with senior leadership, as well as other departments, to create compelling visual content across multiple verticals and channels. This is a leadership role where you’ll manage design processes, set project priorities, and mentor other designers.
Responsibilities include:
- Lead and oversee the graphic design team to produce high-quality, on-brand creative for marketing and product initiatives.
- Manage the day-to-day design workflow, ensuring projects are delivered on time and within budget.
- Collaborate with cross-functional teams, including marketing, product, and editorial, to execute brand campaigns and initiatives.
- Foster a collaborative, inclusive, and creative team culture that encourages innovation.
- Guide and mentor designers, providing constructive feedback and professional development.
- Stay ahead of design trends and industry developments to continually elevate goop’s visual identity.
Qualifications & Experience
- 7+ years of experience in graphic design, with experience in a leadership role, managing and inspiring a team.
- Strong portfolio demonstrating exceptional design skills across multiple platforms (digital, print, and branding).
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and proficiency in web design tools and software.
- A keen understanding of goop’s aesthetic and the ability to adapt and innovate within the brand’s voice.
- Experience in managing multiple projects with competing deadlines while maintaining design quality.
- Excellent communication and interpersonal skills, with the ability to present ideas and collaborate with diverse teams.
FAQ
- Compensation: $100,000 - $135,000 + Equity. This is a full-time, exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles, CA based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
- Benefits: Generous health benefits package, fertility benefits and paid parental leave.
- Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica
- Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.
goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role
Top Skills
What We Do
goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.
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