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NetDocuments is the world’s #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. We strive to win together through passionate hard work, exploring new things and recognizing every interaction matters.
NetDocuments provides rewarding career growth in an inclusive, diverse environment where employees are encouraged to openly contribute creative ideas and innovation, backed by supportive peers and leadership working together to achieve our goals as a unified team.
At our core, we are dedicated to empowering our employees to drive successful business outcomes and better user experiences for our customers and partners. Our customer-centric approach and employee enablement has allowed us to enjoy many accolades, including being named among the 2022, 2023, & 2024 list of Inc. Magazine’s 5000 Fastest-Growing Private Companies in America.
Other recent awards include:
- Two-time winner (2024, 2023) National Top Workplaces
- Two-time winner (2024, 2023) Top Workplace innovation
- Three-time winner (2023, 2022, 2021) Top Workplace in the US by the Salt Lake Tribune
- Three-time winner (2023, 2022, 2021) Best Companies to Work for by Utah Business magazine
- Three-time winner (2024, 2023, 2022) Top Workplace Work-Life Flexibility
- Three-time winner (2024, 2023, 2022) Top Workplace Compensation & Benefits
- 2024 Cultural Excellence
- 2024 Technology Industry
- 2023 Top Workplace Leadership
- 2023 Top Workplace Purpose & Values
- 2022 Top Workplace Employee Appreciation and Employee Well Being
NetDocuments is a hybrid, remote-friendly workplace. Come join our team and work inspired each day!
What You’ll Do
NetDocuments is seeking a Lead Demand Generation Manager to create and manage demand generation campaigns, understand ROI analysis and partner closely with sales leadership to drive revenue growth. This role will report to the Director of Demand. Thie ideal candidate will have experience targeting companies in the SMB space and have worked demand generation or marketing roles at a SaaS company.
You will:
- Becoming a subject matter expert on your market and our solution
- Develop, execute and analyze demand generation campaigns and promotions across a wide spectrum of acquisitions and cross-sell channels to deliver revenue at or above monthly targets
- Research and present recommendations for direct response marketing programs including, but not limited to email campaigns, webinars, PPC, SEO content syndication, conferences, and online events
- Forecasting demand flows and delivering on demand/lead commitments to the business
- Support and inform the development of content required for campaign concepts and deliverables (white papers, success stories, web pages, etc.) through internal and/or agency resources
- Deliver world-class reporting and analytics
- Drive A/B testing and optimization into all aspects of our marketing
- Bring forward marketing strategies and tactics based on testing and analysis
- Work with sales and sales operations to track and manage lead flow and increase conversion rates at each stage of marketing and sales
- Stay on the cutting edge of marketing best practices by gathering and filtering new ideas from customers, colleagues and other experts; communicate and share best practices
- Other duties as assigned
What You’ll Need to be Successful
- Minimum 5 years in demand generation or marketing strategy
- SaaS marketing experience – specifically within the SMB space
- Minimum 1-year hands-on experience executing programs in Marketo, a plus
- Demonstrated track record of success directly managing demand generation campaigns within the SMB space.
- Clear understanding of ROI analysis and proved analytical ability to track multiple campaigns, results, and recommend changes
- Advanced, hands-on use of Salesforce, Marketo and Google Analytics
- Knowledge of best practices for sales and marketing operations, automation and workflow processes; understanding & experience with lead management, marketing automation and demand generation with focus on success of impact/revenue
- Demonstrated experience of partnering with product, product marketing, creative services, channel partners, sales and sales leadership on campaigns driving revenue growth
- Advanced knowledge of lead scoring and lead nurturing best practices
- World class analytical and quantitative skills
- Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
- Customer-centric focus
- Ability to turn data into marketing intelligence and action-oriented analysis
- Ability to think critically and communicate complex information
What Will Make You Stand Out
- Ability to think critically and communicate complex information
- Strong communication, writing and presentation skills
- Spirit of collaboration and cross-functional alignment
What You’ll Love About NetDocuments
- The People!
- 90% healthcare premiums company covered
- HSA company contribution
- 401K match at 4% with immediate vesting
- Flexible PTO (typically 3 to 4 weeks a year)
- 10 paid holidays
- Monthly contributions for life activities & wellness
- Access to LinkedIn learning with monthly dedicated time to explore
Compensation Transparency
The compensation range for this position is: $126,000-$155,000
The posted cash compensation for this position includes base salary and variable if applicable. Some roles may qualify for overtime pay. Individual compensation packages are determined based on various factors specific to each candidate, such as career level, skills, experience, geographic location, qualifications, and other job-related considerations
Equal Opportunity
NetDocuments is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, individual qualifications, without regard to race, color, religion, sex, (including pregnancy), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity and/or expression, military and veteran status, or any other status protected by laws or regulations in the locations where we operate. NetDocuments believes diversity and inclusion among our employees is critical to our success, and we are committed to providing a work environment free of discrimination and harassment.
Top Skills
What We Do
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