Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms.
Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.
We consider ourselves to be modern search experts. Search is no longer a one-platform world; cross-platform search strategy is table stakes. We build campaigns to thrive in the world of AI, so we can continue to dominate search intent in a keyword and cookie-less future.
The Lead, Search will work closely with internal Search teams to ensure we’re driving best-in-class client strategy that either follows current best practices or sets the new standard. They will manage a book of business overseeing channel and investment strategy, media planning & execution, reporting, client relations, and communications with key points of contact. This is a collaborative position, requiring interaction with many of our other teams at Code3, such as our Client Delivery team, other platform groups, and internal analytics resources to problem-solve for clients. The Lead, Search will also have opportunities to partner with our Growth team on New Business pitches, provide support across marketing initiatives, and lean into thought leadership for the industry.
What you’ll do:
- Reporting into the Director, Search this role will be a key leader within the Search team
- Assist in development of best practices, ensuring Search clients are receiving best-in-class service, support and performance
- Streamline execution and ongoing optimization workflows to automate as much as possible
- Directly manage junior Search team members with additional opportunities for mentoring/training across Search and other Activation teams
- Own client strategy and execution across retail media platforms including: Amazon, Walmart, Target (Roundel), Kroger, Criteo, CVS, Walgreens, Home Depot, Lowe’s, Best Buy, etc
- Support is available for managing day to day execution on all accounts
- Set performance goals and track progress towards meeting business objectives, regularly reporting on key metrics and providing recommendations for optimization
- Develop strategic roadmaps and testing plans for all accounts to continuously drive improved performance
- Build trusting relationships with client counterparts establishing yourself as a strategic Search expert and educating the client on Search, the channel's role in the marketing mix, and how it contributes to the brand goals
- Own insights and strategic recommendations within the QBR process for clients
- Serve as a Subject Matter Expert for eCommerce, omnichannel and overall retail media within the Paid Search team
- Assist in developing case studies and writing blogs on modern search for our website
- Stay current on industry trends and best practices, focusing on how changes can help improve offerings to accounts
- Aid in creation of new business presentations, support sales call, and participate in new business RFPs
- Assist with and run advanced training on new features and services
Expected breakdown in time:
- Execution and Optimization: 40%
- Client Comm and Strategy: 30%
- Reporting and Analysis: 10%
- Thought Leadership, Process Improvement, & Training 10%
- People Management or Mentorship: 10%
Who will love this role:
- A collaborator who takes an open-minded approach to working with colleagues to produce the best work possible
- You have a curious, strategic mind-set and enjoy problem-solving
- A positive leader with an excitement to learn and adapt to new ideas
- An excellent communicator who is able to convey their thoughts in a clear and effective manner to clients and team members
- A growth-oriented individual who wants to help scale a department from the ground up
- Someone with a passion for testing and challenging the status quo
- An early adopter who is ready to lead the pack when it comes to modernizing accounts
- You can take complex strategies and present them in persuasive but digestible ways to clients
You should have:
- 5+ years of paid search advertising experience with Amazon (Walmart and/or other e-Retail marketplaces)
- 2-3 years of media planning and execution experience
- 1-2 years of proven experience managing other people
- Experience managing budgets between $100k - $500k per month
- Subject matter expert knowledge of search marketing and the relationship search can play within cross-channel strategies
- A curiosity and desire to learn how to leverage AI more in your day-to-day
- Strong analytics, organization and communication skills
- Experience in applying retail search and sponsored product ads to brand building and direct response initiatives
- Ability to multitask across a number of clients and projects while managing multiple workflows against tight deadlines
Perks and Benefits:
- Full medical and dental benefits and generous retirement program
- Thoughtful parental leave and return program
- Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
- Ongoing learning and development opportunities
- Commitment to transparent DEIB practices
Code3’s people are what set us apart. We’re dedicated to hiring, retaining, and developing a diverse group of remarkable Coders because we know it’s the way things should be. By prioritizing our commitment to fostering an inclusive, equitable, and safe environment, we are living our mission of fueling the growth of our people. It’s this focus that empowers Coders to not only achieve great work for our clients, but also propel their own development forward and upward. We strongly encourage people from underrepresented backgrounds and all identities to apply even if you don’t feel that you meet all of the requirements above!
If you have any special needs that we can accommodate, please reach out to our team at [email protected] so we can make accommodations.
Salary Information: The base salary range for this position is $108,000 - $126,000 and is commensurate with candidate experience and location.
For candidates that are based in California, we encourage you to review this important information for California residents here. For best results, open the link in a new tab.
Top Skills
What We Do
Code3 is a full-service marketing partner, powering better performance for digital disruptors and Fortune 500 leaders alike. It provides white-glove creative, media buying, and measurement services for brands across scaled digital and audience-based media platforms. Code3’s deep expertise drives business results and reveals actionable insights about customers and prospects. At a time when CEOs and CMOs are striving for greater control and transparency over marketing investments, Code3 stands out through its standards, accountability and expertise. That’s why companies like Chipotle, LVMH, Gap, and ABi rely on Code3 to reach their most valuable prospects across digital, social, and emerging channels like audio and OTT.
Why Work With Us
We work with the global brands we all know and love, and with the brands about to become global brands we all know and love. And they call on Code3 to make it a reality, often starting small, and increasing investment as they build success. At Code3, you will get access, opportunity, and learn more than you ever thought possible.
