Lead Brand Designer

Posted 4 Days Ago
Be an Early Applicant
New York, NY
Hybrid
Senior level
Blockchain • Fintech • Financial Services
The Role
The Lead Brand Designer at Superstate will develop and enhance the company’s visual identity, working on various design projects, collaborating with multiple teams, and integrating the brand into product and design systems. This role emphasizes creativity and execution over meetings, prioritizing exploration and feedback in design processes.
Summary Generated by Built In

At Superstate, we build crypto-native products for institutional investors. We believe public blockchains will transform legacy finance. Our approach is driven by ambition, transparency, and relentless execution.


We’re looking for a Lead Brand Designer who will report to our Head of Design, and take our visual identity to the next level.

Role

  • Be the creative force behind our brand. Build a bold visual language that reflects our mission and helps us stand out.
  • Work closely with our Head of Design to integrate our visual brand into our product and design systems.
  • Execute hands-on design work across the homepage, social media, marketing campaigns, events, swag, and more.
  • Focus on creating, not on meetings. We prioritize exploration, iteration, feedback, and shipping.
  • Collaborate with Marketing, Sales, Engineering, Legal and Operations to support both existing and new projects. Play a key role in shaping a wide range of initiatives.
  • NYC-based role with the flexibility to work from home 1-2 days per week.

Qualifications

  • 5+ years as a visual designer, brand designer, creative director, or brand-focused product designer.
  • An impressive online portfolio that demonstrates excellence in web design, visual design, illustration, and motion design with work executed by your own hands.
  • Expertise in Figma, Adobe Suite, and video/motion tools. Extra points for knowing HTML, CSS, or modern web frameworks.
  • A systematic thinker who connects every detail to the bigger creative vision.
  • A startup mentality with a proactive, resourceful approach and a strong drive to take ownership and get things done.
  • No prior experience in crypto or finance is required, but genuine excitement for both and a willingness to learn is essential.

Benefits & Perks

  • Competitive compensation
  • Equity ownership
  • Flexible vacation policy
  • Paid parental leave
  • Full medical, dental, and vision insurance

We are an equal opportunity employer and value diversity at our company. We welcome qualified candidates of all races, creeds, genders, age, veteran status and sexuality to apply.


Founded in 2023, Superstate is backed by leading investors including Distributed Global, CoinFund, Breyer Capital, Galaxy, ParaFi, 1kx, and Cumberland.

Top Skills

Adobe Suite
CSS
Figma
HTML
The Company
New York, New York
19 Employees
On-site Workplace
Year Founded: 2023

What We Do

Superstate is an asset management firm modernizing the infrastructure of investment funds for crypto native institutional investors.

We offer investment products that benefit from the speed, programmability, and compliance advantages of blockchain tokenization. Learn more about our products for institutional investors at Superstate.co.

Superstate is currently exempt from registration with the U.S. Securities and Exchange Commission (“SEC”) in reliance on the private fund adviser exemption under the Investment Advisers Act of 1940 (“Advisers Act”). Information about Superstate can be found by visiting the SEC website www.adviserinfo.sec.gov and searching for our firm name. Neither the information nor any opinion expressed is to be construed as solicitation to buy or sell a security of personalized investment, tax, or legal advice.

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