Lead, Brand Creative Writer, Sportswear, Global

Posted 2 Days Ago
Be an Early Applicant
United States of America
Mid level
Other • Retail
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role
As a Lead, Brand Creative Writer at Nike, you will drive the creative vision for the Global Men’s Sportswear Studio, crafting compelling narratives and engaging content across multiple platforms. Collaborating with cross-functional teams, you will ensure all creative output meets the highest standards of quality and brand alignment while managing multiple projects effectively.
Summary Generated by Built In

WHO ARE WE LOOKING FOR?

The Global Men’s Sportswear Studio is looking for a Copywriter to join them at WHQ in Beaverton, Oregon! Copywriters are outstanding teammates, passionate about crafting sharp narratives, ensuring creative integrity, and performing to a high standard. They work under the direction of the head of narrative and work alongside producers, art directors, and designers to craft outstanding creative work. They can work across several projects at the same time, always working against long-term themes and seasonal strategies. They deliver creative concepts, manifestos, athlete* storytelling, writing, and messaging across all channels, working collaboratively with the team to help craft our concepts.

WHAT WILL YOU WORK ON?

  • Help drive the vision for Nike’s Lifestyle division, Nike Sportswear, as well as seasonal campaigns across it’s sub-brands from Air Max to Nike Tech.

  • Help craft long-term and seasonal creative concepts in partnership with Brand Voice and Design teams.

  • Deliver outstanding storytelling, with deliverables ranging from manifestos and social content to campaign content, headlines, and scriptwriting.

  • Ensure our content meets and exceeds the highest standards: always on-brand, culturally aware, sport-authentic, platform right, distinctive and engaging.

  • Work strategically to drive brand awareness and deliver strong engagement through creative deliverables.

  • Keep up to date with emerging trends in sports, design, culture, media, and technology as relevant to Nike and the writing team.

  • Partner effectively across teams and dimensions—social, art direction, digital design, styling, photography, production, post-production, and marketing—throughout the creative process.

  • Ensure all projects are well-planned, creatively outstanding, and delivered in a timely manner.

  • Review project work for the highest standards of quality, consistency, accuracy, and successful completion.

  • Continually encourage and empower the team around you, working in a hands-on and highly collaborative manner to produce fresh, distinctive, effective storytelling through a high volume of work and widely varying end uses.

WHO WILL YOU WORK WITH?

You will partner with the Brand Voice team (Strategists, Narrative Experts, and other writers) and your Design studio teammates (Art Directors and Designers), Global Marketing, Digital, Retail, @NikeSportswear Social Team, the Content Production team, Geo/City studios, and Legal & Business Affairs.

WHAT YOU WILL BRING?

  • 3-5 years writing in an agency, brand, or social environment.

  • Bachelor of Arts in Writing, Communications, Journalism, related field or combination of relevant education, experience, and training.

  • A passion for the Athlete*, Sport* and Youth Culture.

  • A portfolio of social & brand writing across platforms, displaying a distinctive voice, experienced command of style and tone, and impeccable eye for detail.

  • Understanding of writing within a brand organization, and how to translate business priorities into highly engaging consumer-facing content.

  • Excellent verbal and visual communication skills.

  • Ability to work collaboratively with strong social skills.

  • Experience across OOH, digital, and social writing, with a solid understanding of content platforms.

  • Strong time management with the ability to keep multiple projects moving forward simultaneously.

  • Entrepreneurial spirit with a proactive approach to identifying and acting on ways to improve the work.

  • Astute attention to detail and meticulous organizational skills.

  • Proven ability to flex and adapt to changing business needs while maintaining creative quality.

  • A sense of humor and a positive spirit.

  • This role will sit on-site at WHQ in Beaverton, OR.

We are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

Top Skills

Writing
The Company
HQ: Beaverton, OR
73,000 Employees
Hybrid Workplace
Year Founded: 1972

What We Do

At NIKE, Inc., it’s in our nature to innovate and our mission is to bring inspiration and innovation to every athlete* in the world [if you have a body, you’re an athlete]. Because we exist to serve athletes, we dare to design the future of sport. To us, innovation is about elevating human potential. We obsess over the needs of athletes of all abilities, using their insights to create products that are beautiful, useful and make all athletes better. To make big leaps, we take big risks. Incremental change won’t get us to where we want to go fast enough. So we pursue moonshots — like developing the first self-lacing shoe, running the first two-hour marathon and committing to 100% renewable energy use in our facilities. We embrace different perspectives — from scientists and designers to coders and quarterbacks — because we know everyone brings unique experiences and ideas to the team. To serve athletes across the hundreds of countries where NIKE does business, we need teams that truly reflect the diversity of our consumers and a culture of inclusivity. We aim to foster inclusion and embrace diversity throughout our business, teams, and culture to create breakthrough innovations, empower teammates to realize their full potential and bring us closer to the communities we serve. NIKE's diverse, high-performing teams around the world are united in purpose and inspired to change the world through sport.

Why Work With Us

With a global footprint, culture of innovation and team-first mentality, we take action to create a future of continual progress for athletes, sport and our world. Whether our job is designing the ultimate sneaker or coding a revolutionary app, we’re united by the same mission: to bring inspiration and innovation to every athlete in the world.

Gallery

Gallery

Similar Jobs

Snap Inc. Logo Snap Inc.

Creative Strategist

Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
Hybrid
2 Locations
5000 Employees
73K-129K Annually

Vidsy Logo Vidsy

Creative Strategist

AdTech • Digital Media • Marketing Tech
Hybrid
New York, NY, USA
208 Employees
80K-120K Annually
San Francisco, CA, USA
39 Employees
New York, NY, USA
46 Employees

Similar Companies Hiring

Grocery TV Thumbnail
Software • Retail • Marketing Tech • Hardware • Digital Media • AdTech
Austin, TX
45 Employees
Voltage Park Thumbnail
Software • Other • Machine Learning • Infrastructure as a Service (IaaS) • Hardware • Cloud • Artificial Intelligence
San Francisco, CA
51 Employees
Artlist Thumbnail
Social Media • Other • Music • Digital Media
Tel Aviv, IL
450 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account