Launch Marketer

Posted 6 Hours Ago
Be an Early Applicant
San Francisco, CA
130K-140K Annually
Senior level
Hardware • Software
The Role
In this role, you will lead and manage multiple marketing initiatives for launching new markets, coordinating cross-functional efforts, and ensuring a cohesive brand presence. Responsibilities include project management for various marketing activities like content creation, performance marketing, and local initiatives, while also collaborating with regional teams to elevate the Worldcoin brand globally.
Summary Generated by Built In
About the Company:

World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.

This opportunity will be with Tools for HumanityAbout the Opportunity:

In this role you will lead, project manage, and execute multiple marketing work-streams for new market launches, travel the world to build our brand and drive growth, work hyper-cross functionally, and most importantly, be resourceful in getting things made at a high creative standard. You will work with internal and external partners across departments on multiple projects at any one time. You are naturally organized, thrive in chaos, and take extreme ownership.

Role responsibilities include:

  • Initiate, drive, and project manage launch marketing activities for new market entries (i.e., OOH, performance marketing, landing pages, video, content creators/influencers, co-branding partnerships, creative, printed materials, launch events)
  • Standardize look & feel and experience in new Worldcoin locations
  • Coordinate creatives, copy and translation requirements for printed materials 
  • Finding solutions and options for getting ideas made - from finding the right partner, to figuring out the best internal process to get things done fast (e.g., product, legal, comms, privacy, finance)
  • Partnering with all departments to help drive excitement, awareness, and growth for the Worldcoin project
  • Report into the Global Marketing team for brand and marketing alignment and execute with the Launch team on a daily basis
  • Work with Regional Management and local marketing managers to be proactive in understanding local needs and helping to drive or support local marketing initiatives 
  • Develop (and contribute to) a deep understanding the brand, and the thinking, work, and actions that will help elevate the brand in everything we do

About You:

  • You have 5+ years of relevant experience. You have succeeded in high-performance operations, business development, marketing or sales roles before.
  • You  are ready and excited to travel. You have experience living and working abroad, and are able to spend 50-75% of your time on the road to drive growth globally.
  • You’re scrappy. You enjoy working as part of a fast-moving, dynamic team and are willing to contribute wherever needed to make an impact.
  • You have strong cross-cultural competency. You are able to communicate and do business across different cultures and countries and have experience working in cross-cultural environments.
  • You are fluent in English.
  • You have strong interpersonal skills. You are able to manage and nurture high-performing relationships both internal and external. You know that no two people are the same and are able to mediate and resolve conflicts.
  • You’re innovative. You love coming up with solutions to unconventional problems and taking action.

Bonus skills (any of the following are helpful but not mandatory):

  • Managing website design and development cycles
  • Light copywriting or translations management experience for website, materials, and advertisements
  • Video editing or animation skills
  • Vendor management (e.g., animators, production freelancers, etc.)
  • Graphic design experience
  • Knowledge of the Web3/cryptocurrency industry

What we offer:

  • An open and collaborative office space in downtown SF 
  • Unlimited PTO  
  • Monthly Phone Reimbursement or a company device
  • Daily DoorDash credit for in-office meals 
  • Top-tier medical, dental, vision insurance 
  • 401k + employer match program 


The reasonably estimated salary for this role at TFH in San Francisco ranges from $130,000 - $140,000, plus a competitive long term incentive package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision and mental health benefits, a 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!

The Company
HQ: San Francisco, CA
66 Employees
On-site Workplace
Year Founded: 2019

What We Do

Headquartered in Germany, Tools for Humanity is a global software and hardware development company building the tools to bring blockchain and digital identity technologies and products to billions of people, including by contributing to the development and growth of the Worldcoin ecosystem and other projects.

Similar Jobs

Worldcoin Logo Worldcoin

Launch Marketer

Artificial Intelligence • Blockchain • Cryptocurrency
San Francisco, CA, USA
288 Employees
130K-140K Annually

Hex Logo Hex

Growth Marketing Lead

Artificial Intelligence • Big Data • Software • Analytics • Business Intelligence • Big Data Analytics
San Francisco, CA, USA
85 Employees

Snap Inc. Logo Snap Inc.

AR Platform Content Specialist

Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
3 Locations
5000 Employees
73K-129K Annually
3 Locations
2674 Employees

Similar Companies Hiring

TrainingPeaks (A Peaksware Company) Thumbnail
Software • Fitness
Louisville, CO
69 Employees
bet365 Thumbnail
Software • Gaming • eSports • Digital Media • Automation
Denver, Colorado
6100 Employees
Jobba Trade Technologies, Inc. Thumbnail
Software • Professional Services • Productivity • Information Technology • Cloud
Chicago, IL
45 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account