Key Account Executive On-Trade- Sheffield and Leeds

Job Description :

DIAGEO CONTEXT
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. 

Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company’s strong local business units are well positioned to win in increasingly competitive and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference. 

Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants employees to live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be. 

More about Diageo is available at its web site: https://www.diageo.com/ 

ROLE DIMENSIONS

Here at Diageo, we are looking for a commercially minded Account Executive to join our On Trade channel in Sheffield & Leeds. As a Key Account Executive within the On Trade you get to work with category leading brands Smirnoff, Guinness and Tanqueray (to name only a few!) as well as our exciting innovation and premium brands such Johnnie Walker, Chase and Casamigos. 

You are responsible for key independents and groups in Sheffield & Leeds; making sure our customer, category and brand plans are implemented brilliantly in outlet. You will make sure that wherever we connect with a customer or a consumer; they will enjoy working with or drinking our brands. 

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

What are your responsibilities as Account Executive On Trade?  
The role of the Key Account Executive is to own and lead the commercial agenda and Diageo performance within the region.  Managing circa 600 outlets directly, where the primary objective is to deliver distribution and secure pouring agreements for the full Diageo portfolio. The AE is responsible for coordinating world class activation to be delivered by a dedicated Activation Specialist for your city. Our AEs support the activity within their region, you will play a leadership role across the team. 

It’s your responsible that all the outlets in your region are perfectly driven versus our predefined outlet execution standards. 

Key Accountabilities include: 

• Coordinator of performance across the city – supporting roles within the city are: Key Account Manager, Sales Executive, Quality Executive, Activation Specialist roles 

• Secure distribution & pouring agreements across circa 600 outlets for the full Diageo portfolio 

• Deliver a strong return on investment through contractual agreements, managing spend and forecasting planned activity/ spend with key customers across the year 

• Deliver against a full year annual operating plan (FY AOP) in line with our field sales ambition 

• Responsible for developing customer relationships across the account base 

• Responsible for determining who manages new business opportunities within the team 

• Own the Route to Market (RTM) relationships for the city 

• In outlet performance and execution levels accurately tracked and measured (in CRM system where deployed) 

• Responsible for the quality and serve standard of Guinness Draught with the support of the Quality Executive within the City. 

 
These are the qualities/previous experience we are looking for to ensure you will be set up for success as an Account Executive within the On Trade

• On Trade experience in a similar sales/activation led role or from the trade inc outlet management. 

• Relationships – Has the ability to build strong relationships with customers and route to markets. 

• Commercial – can manage value, forecasting and investment decisions. 

• Knowledge of the region, the trade and the RTM relationships. 

• Target Driven – Will to win! You have the drive, appetite and ambition to excel within a challenging target driven environment. 

• Team coach – will be a key member, coach and mentor of the city team 

• Organised – can manage a host of priorities. 

• Agile – must be comfortable adapting and flexing workloads to accommodate business needs. 

What’s in it for you? 

• Attractive package that includes a sales incentive plan rewarding you for delivering great performance. 

• Industry leading sales capability training 

• Working for the undisputed leader in the Spirits industry 

If you are ready to work in a fast-paced, dynamic environment alongside other talented and driven members of the team, where you will always be learning and growing then we would love to hear from you.  

Please send us your application! 

Please note you must demonstrate you have the right to work in the UK, be over 21 years of age and hold a full, clean driving license and proof of driving experience of at least 1 year. 

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Don’t let anything stop you from applying!

Worker Type :

Regular

Primary Location:

1HQ

Additional Locations :

Job Posting Start Date :

2025-02-07