Junior Online Marketing Analyst - Summer Internship

Posted 2 Days Ago
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Praha, Hlavní město Praha
Junior
Security • Cybersecurity
The Role
As a Junior Online Marketing Analyst, you will optimize mobile in-app monetization, execute marketing campaigns, and analyze customer journeys to enhance user experience and profitability.
Summary Generated by Built In

Who Are We?  
We are a team that brought you Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner, dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At Gen, we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. If you are smart, fearless, and dedicated, join us to power Digital Freedom and help consumers take control of their digital lives. 

About the team and the role
 

As a Junior Online Marketing Analyst, you’ll join a team responsible for the growth and optimization of D2C Mobile in-app monetization. We’re a customer-centric team that strives to balance excellent user experience with maximized profits. To achieve this, we continually optimize our flows to reach the right customers at the right time with the right message. As our team member, you’ll have an excellent opportunity to improve existing user flows and bring new ideas to life using a mix of analytic, creative, and strategic thinking. As a benefit of our campaigns being immediately visible to all our users, you can see the impact of your work straight away, giving you valuable feedback and new learning opportunities every day.
This full-time internship runs from 1st July to 30th September and is primarily on-site at our offices in Prague or Brno.

What you’ll be doing

  • Collaborate with Manager to support new test & product launches, gaining exposure into end-to-end product development process.

  • Ideate and execute end-to-end in-app sales & marketing campaigns and analyse results

  • Map out and visualize the customer journey to drive experience improvements 

  • Work closely with internal teams to unlock further growth potential

  • Report on performance periodically through business reviews

  • Leverage advanced e-commerce tools to support pricing tests and help setup the right price-proposition ratio

  • Cooperate closely with other departments like design, product management, operations, engineering, marketing, local experts, support, or business intelligence


What you’ll need

  • Interest in Analytics, Digital Product Management, Digital Marketing, Product Design

  • Strong analytical thinking – experience with web analytics software (Google Analytics or other software)

  • Interest in online business, creative thinking, and technologies

  • Data-driven with strong analytical skills 

  • Strong interpersonal & communications skills 

  • Attention to detail in both creatives and data

  • Independence and proactivity to bring up fresh ideas and execute them from scratch

  • Fluent in English

What we offer

  • Hands-on experience with real-world projects.

  • Mentorship from experienced professionals.

  • A collaborative and inclusive work environment.

  • Opportunity to work in the beautiful city of Prague.

  • Competitive internship stipend.

  • The chance to join a major global tech company listed on S&P 500, one of the most prestigious Czech employers

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

 

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

Top Skills

E-Commerce Tools
Google Analytics
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The Company
HQ: Tempe, Arizona
2,006 Employees
On-site Workplace
Year Founded: 2003

What We Do

Gen (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. There’s a new generation, and it’s not Gen X, Y, or Z. It’s Gen D: Generation Digital. Our family of consumer brands is rooted in providing safety for the first digital generations. Now, Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. We bring award-winning products and services in cybersecurity, online privacy and identity protection to more than 500 million users in more than 150 countries. Learn more at GenDigital.com

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