Junior Content Writer

Company Description

At Keypath, you can be part of something bigger.

As a leading global EdTech company, we partner with world-leading universities to design and deliver the most career-relevant online education programs that help solve our global social and economic challenges.

We are a fast-growing, and fast-moving international team who value collaboration, innovation, and lifelong learning in our mission to unlock greatness in educators, their students, and our people.

We have offices in Melbourne, Sydney, Chicago, Toronto, London, and Kuala Lumpur and we connect, collaborate, and operate as a truly global company. We have experienced tremendous growth since we launched only 10 years ago and now have over 700 employees (Keypathers!) across the globe with no intention to slow down.

Job Description

The Junior Content Writer is responsible for producing English-language content across multiple platforms for our partner universities.

They collaborate closely with the Content and Marketing functions to develop and produce written content pieces and marketing collateral that abide by editorial standards, utilise SEO best practices, and support the desired creative and messaging strategy to drive website traffic and rankings, increase follower count, and help consumers find the products that fit their unique needs. 

The role requires someone with:

• Strong copywriting, editing, and research skills
• The ability to meet tight deadlines and quickly grasp new concepts
• Great communication and collaboration skills
• An eye for detail, creativity, and SEO

This hybrid position allows you to work remotely four days per week, with one day in the Keypath office in Subang Jaya. 

Key Accountabilities:

• Develop, write, and edit content for different platforms and purposes, including but not limited to, websites, brochures, SEO-driven blog articles, social media, paid media ads, and EDM marketing
• Conduct the appropriate topic research prior to producing written content
• Conduct keyword research to produce SEO-friendly content
• Improve and update content during content audits or as needed
• Stay up to date on the relevant news items, and industry and marketing trends
• Reflect each partner university’s distinct voice and branding across written content, and ensure brand guidelines are heeded
• Have a solid understanding of product USPs and target audiences
• Collaborate with a cross-functional team of Content and Marketing managers and specialists to deliver excellent copy that supports the creative and messaging strategy
• Other duties as required

Qualifications

Experience

• 2+ years’ professional experience in any of the following areas:
  • Copywriting
  • Editing/Proofreading
  • SEO content production and optimisation

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Creative Writing, Literature, or a related field (favourable)
• Prior experience with high-traffic websites (favourable)
• An understanding of the higher education sector (favourable)

Skills & Knowledge 

• Highly proficient in the English language; proficiency in Bahasa Malaysia and Chinese a plus 
• Excellent writing, editing, proofreading, and research skills
• Familiarity with editorial style guides and brand guidelines
• Familiarity with Microsoft Word and Google Docs
• Strong communication and collaboration skills
• Detail-oriented, proactive, agile, curious, strategic, and a team player
• Ability to manage multiple tasks independently and meet tight deadlines

Additional Information

At Keypath, we put our people first. We’re committed to creating a flexible, inclusive, and supportive work environment where you can thrive. Here’s what you can expect as part of our team: 

Benefits and Rewards: 

• Hybrid work arrangement – 4 days remote and 1 day in the office 
• Competitive compensation package 
• All necessary equipment for success, including a laptop 
• Remote onboarding program to get you up and running 
• Access to health and wellbeing programs, including Employee Assistance and Mental Health Days 
• Learning and growth opportunities, such as LinkedIn Learning, Career Development Programs, and Learning Labs 
• Employee-led initiatives like Culture Club, Team Green, Sustainability, and more 
• Company events and activities, both in-office and remote 

Why Keypath? 

• Global EdTech Leader: Be part of an industry that's rapidly growing. 
• Transform the World: Contribute to global upskilling and reskilling efforts. 
• Make an Impact: Help address future economic and social challenges. 

Join Keypath and make a difference. We welcome applicants from diverse backgrounds and are committed to offering inclusive support throughout the recruitment process.