Company Description
LACROIX is an international, family-owned industrial group. We support our customers in the design and management of more sustainable living ecosystems, thanks to connected equipment and technologies. We are convinced that technology must contribute to making our living environments safer and more sustainable.
LACROIX is a technological and industrial midcap, with 4000+ employees in 12 countries, and sales of €636M€.
LACROIX's Environment activity designs and produces solutions to help customers manage their water and energy infrastructures.
With international subsidiaries and more than 50 sales partners worldwide, we are the first port of call for telemetry and SCADA solutions for remote monitoring, control and automation of all infrastructures in the water and wastewater sector.
To support our strong international ambitions, we are creating a new role of Director of International Sales. This position is central to accelerating our commercial presence across key international markets and to building a unified sales strategy for all Business Units.
Job Description
We are looking for a strong sales management profile with extensive experience around at least one of our key markets : water infrastructure, smart grids, HVAC or street lighting.
What you will do with us :
As Director of International Sales, your mission is to lead and energize our international sales team, support market development, and act as the voice of our global customers.
Your scope will span across:
- Developing international markets in Latin America, the Middle East (including Saudi Arabia), West Africa, Benelux, Nordics, Southeast Asia, and Oceania,
- Structuring and coordinating a multi-country sales team, including local hires and external contractors,
- Driving growth in line with our international sales budget, and building long-term strategies to expand our footprint,
- Representing LACROIX at the highest levels with key clients, public utilities and infrastructure stakeholders,
- Collaborating closely with Marketing to influence our product strategy and ensure customer needs shape future innovations,
- Leading sales operations with rigor, aligning with our Business Units’ objectives and developing local business initiatives.
What makes this position unique :
This is not just a sales management role — it’s a strategic leadership position in a fast-growing, impact-driven business. You will:
- Shape the commercial expansion of LACROIX Environment solutions in new and promising territories,
- Represent the voice of the customer in internal product development processes,
- Operate with high visibility and autonomy in a group that combines industrial solidity and entrepreneurial ambition,
- Join a company deeply engaged in IoT, smart infrastructure and environmental challenges, with ambitious growth plans and a strong innovation culture.
You will report directly to the Executive Managing Director of LACROIX Environment.
You will also work in close collaboration with:
- International sales representatives based in France, Germany and abroad,
- Local business development contractors in key markets (e.g., Mexico, KSA),
- Marketing and Product teams to align offers with client expectations,
- International customer success teams and dedicated BU interfaces.
You will play a central role in unifying and energizing a distributed team of around 9 people today — a team that is expected to grow alongside your impact.
Qualifications
The person we are looking for has :
- Strong leadership and presence to represent LACROIX with C-level clients,
- Proven track record in managing international sales teams and delivering results,
- Ability to coach and develop salespeople, and lead through clear objectives,
- Business acumen and understanding of industrial or infrastructure solutions,
- Capacity to represent the customer’s voice internally and influence product strategy,
- Experience in industrial automation or similar fields,
- Background in one or more of our key markets: water, energy, public infrastructure,
- Fluency in English (mandatory), with German or French as a strong asset.
Additional Information
Good to know :
- This job can either be located in France (Vern / Seiche, close to Rennes) or in Germany (Köln).
- Regular international travels will be part of the job and onsite presence is also required.
- LACROIX group home office policy will apply, up to two days a week.
Top Skills
What We Do
LACROIX is an international technological equipment supplier and IIoT solutions provider whose ambition is to put its technical and industrial excellence at the service of a connected and responsible world.
As a listed SME company, we combine the agility that’s essential to innovating in a constantly changing technological universe with the long-term vision to invest and build the future.
LACROIX supplies safe, connected equipment to manage smart road infrastructure (signage, traffic management, street lighting, V2X) through its City activity, and by managing water and energy systems through its Environment activity.
LACROIX also develops and produces the electronic equipment of its customers in the automobile, home automation, aeronautic and manufacturing industries and also the health industry through its Electronics activity.
Instead of futuristic plans far removed from reality, we work with our customers and partners to build the link between the world of today and the world of tomorrow. We help them build the industry of the future and to benefit from the innovation opportunities that surround us. We also provide them with equipment from a smarter world.
