International Marketing Associate Director

Job Description

General Summary:The Marketing Associate Director is responsible for understanding the market landscape, defining and execution of key business tactics to support delivery of the brand strategy, and measuring thesuccess of those activities/tactics within the International Hemoglobinopathy Commercial team.With oversight from the Marketing Director, they will lead the development of the promotional and non-promotional activities through different HCP channels and Authorised Treatment Centres and play a key role in measuring the success of implemented tactics.Key Duties and Responsibilities:

• Supports the Marketing Director, Hemoglobinopathies in development and production of IHQ materials to support branded and unbranded campaigns for haematologists, transplanters, and associated care teams
• Collaborates with country team members to obtain input on development of these materials and ensure aligned implementation in countries
• Leverages primary and secondary research, as well as existing plans and insights to inform these materials
• Leads and manages agency partners to ensure on budget and timely deliverables
• Collaborates with Vertex external communications review committee to approve materials
• Play a key role in defining KPIs and measuring the success of the implemented tactics
• Develops strong partnerships with internal Legal, Medical, and Regulatory teams to ensure timely delivery of effective, compliant materials to country teams
• Partners with brand/country Marketers and, if required, Global colleagues to help shape the brand strategy, segment the market, develop messaging and launch into new segments, including label expansions

Knowledge and Skills:

• Demonstrated ability to work independently and manage initiatives that require collaboration across multiple functional areas
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor
• An entrepreneurial spirit and an ability to develop creative solutions to complex problems
• Hands on approach, can do attitude and focus on delivery
• Strong written communication skills, presentation delivery, and interpersonal skills to be effective in a team environment.
• Ability to oversee generation of insights and apply those insights to business problems/opportunities
• Strong analytical mindset to lead others to solve complex problems
• A solid compliance mindset and demonstrated integrity on the job

Education and Experience:

• Bachelor’s Degree in marketing, business, or scientific degree required or relevant Marketing experience
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.) is required
• Direct experience with the communications review committee (CRC) for review of tactics is required
• Experienced in contributing to and influencing cross-functional teams, including interfacing with key internal and external stakeholders with scientific and commercial teams is required
• Experience in developing multi-stakeholder promotional and unbranded campaigns in Europe and the UK, or global marketing experience is preferred
• Direct experience across different disciplines of relevance across multiple countries or regions (Marketing, Sales, Market Access) is preferred
• Haematology, Hemoglobinopathies (sickle cell disease and beta-thalassemia), cell and/or genetic therapy experience are preferred
• Experience in launching new medicines across multiple markets, ideally with some of this experience in cell and gene therapies is preferred

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]