Intermediate/ Senior Copywriter

Posted 13 Days Ago
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Toronto, ON
5-7 Years Experience
AdTech • Marketing Tech
The Role
The Intermediate/ Senior Copywriter will create engaging copy for various channels, ensuring brand voice consistency and collaborating with creative teams. Responsibilities include content creation, brainstorming campaign concepts, managing projects, conducting research, and editing copy.
Summary Generated by Built In

Company Description

We’re a creative consultancy. That means we put creativity at the center of all our thinking—be it strategic consulting, design and advertising or product and service design. If you believe in the power of creativity to transform how people think and behave, you’re in the right place.

Job Description

Overview: As an Intermediate/ Senior Copywriter, you will be responsible for crafting compelling and engaging copy across various channels and platforms. You will collaborate closely with creative teams, clients, and stakeholders to develop impactful messaging that resonates with our target audience and aligns with our brand voice and objectives.

Key Responsibilities:

  1. Content Creation: Write clear, concise, and persuasive copy for integrated advertising campaigns including websites, social media, OOH, digital content, broadcast, experiential and beyond.
  2. Creative Conceptualization: Brainstorm and develop creative concepts and campaign ideas in collaboration with art directors, designers, and marketing teams.
  3. Brand Voice Maintenance: Ensure consistency in brand voice and messaging across all communications, maintaining brand guidelines and tone of voice.
  4. Collaboration: Work closely with clients and stakeholders (client leadership, strategy, tech teams, etc) to understand the clients’ goals, target audience, and messaging requirements.
  5. Editing and Proofreading: Review and revise copy to ensure accuracy, clarity, grammar, and adherence to project briefs and deadlines.
  6. Research and Strategy: Conduct research on industry trends, competitor analysis, and customer insights to inform and enhance copywriting strategies.
  7. Project Management: Manage multiple projects simultaneously, prioritize tasks, and collaborate effectively with cross-functional teams to deliver high-quality content on time.

Qualifications

  • Bachelor’s degree or similar in English, Journalism, Communications, Marketing, or related field.
  • Proven experience as a Copywriter or Senior Copywriter, with a strong portfolio showcasing a variety of writing styles and projects.
  • Exceptional writing, editing, and proofreading skills, with a keen attention to detail.
  • Ability to adapt writing style to different audiences, brands, and mediums.
  • Familiarity with SEO best practices.
  • Experience using Adobe Creative Suite.
  • Strong conceptual thinking and creative problem-solving abilities.
  • Excellent time management and organizational skills, with the ability to meet deadlines in a fast-paced environment.

Additional Information

What we offer:

  • Opportunity to build something new and different
  • Competitive salary vs. industry benchmarks for experience level
  • Medical/dental benefits
  • Phone subsidies
  • A dynamic and results-driven team
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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