Integrated Planning Strategist

The highest level individual contributor role that is responsible for planning and leading the development and execution of organizational Brand, Go-to-Market and CRM marketing strategies and tactics that align with key enterprise/department/program goals. The Marketing Strategist brings extensive marketing/program development expertise and relies on high degree of business acumen to determine what data and analytics are required to drive key business decisions, recommendations and to continuously improve marketing results. This position provides leadership to large and/or complex work streams, projects and initiatives that engage cross-organizational team members. This role may be asked to lead corporate initiatives and to engage with people from all levels of the organization.

DUTIES & RESPONSIBILITIES: 

• Leads large and complex marketing programs/initiatives that drive brand recognition and affinity, retention/engagement, and membership growth. Leverages extensive experience to drive strategic development that aligns with key corporate strategies and goals; manages the work of cross-organizational sub-teams/work streams.
• Works with research and analytics teams to determine business opportunities, model consumer behaviors, gather field insights/feedback and track results. Leverage data and analytics to drive improvements to marketing programs/initiatives that result in greater ROI.
• Develops product/service positioning and content strategy to help drive consistent, client-centric, relevant messaging for campaign campaigns.
• Continuously seeks ways to leverage technology to drive more effective and impactful marketing strategies and tactics and to help drive corporate CRM strategies.
• Develop trusted relationships with key internal/external stakeholders to collaborate and influence across the organization contributing to the development of consumer offers that attract target segments, drive membership growth and increase member loyalty.
• Translates strategic vision to drive flawless tactical execution; providing recommendations tied to Growth & Generosity goals and objectives
• Leverages market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing results. Gathers field, member and stakeholder feedback to ensure alignment and to optimize effectiveness. Continues to build marketing intelligence through external and internal data sources.
• Uses vertical marketing expertise/experience to contribute to larger marketing initiatives and projects. May be charged with leading cross- sub-teams and work streams and providing work direction in support of larger marketing initiatives.  Leverages experience to drive development that aligns with key corporate strategies and initiatives.
• Contributes to the development of marketing strategies that support the organizational Brand and Go-To-Market strategies; responsible for development of actionable tactics that support productivity and new member growth. 
• Develop trusted relationships with key internal/external stakeholders to collaborate and contribute to branding and distribution of member offers that attract target segments, drive membership growth and increase member loyalty.
• Responsible for managing to program budgets; tracking ROI of programs/initiatives.
• In leading cross-organizational teams, the challenge is often getting everyone on the “same page” and driving to the same result. Through clear communication and articulation of accountabilities, this role can help alleviate some of the challenge.
• May be asked to lead initiatives that change strategic direction frequently. Challenge is to maintain team alignment, have a plan B, stay positive and continue to drive for results.

QUALIFICATIONS & SKILLS:  

 Required:

• 7-10 years of marketing or related experience.
• College degree in marketing or related field; masters a plus but not required.
• Experience in a specialized area of marketing (direct marketing, e-marketing, communications, analytics, brand positioning, social networking media,  etc.) and/or project/program management.
• Excellent communication skills and exceptional customer service mindset.
• Demonstrates strong project management and collaboration skills
• Applies a development mindset that uses creativity and marketing expertise to develop new, more effective and more efficient marketing approaches.
• 5+ years relevant experience in consumer financial services and with a distributed sales force preferred - in banking, lending, debt solutions, or fintech
• Ability to manage up/down and across a large organization.

Pay Transparency

Thrivent’s long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent. The applicable salary or hourly wage range for this full-time role is $118,105.00 - $159,788.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.

Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits.

The following benefits may be offered: various bonuses (including, for example, annual or long-term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401k; pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well-being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion.

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to [email protected] or call 800-847-4836 and request Human Resources.