Integrated Media Manager

Posted 3 Days Ago
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Singapore
Mid level
AdTech • Marketing Tech
The Role
The Integrated Media Manager at Spark Foundry is responsible for leading client accounts, fostering relationships, driving communication solutions across media, managing campaigns, mentoring team members, and ensuring client satisfaction. The role demands strong analytical and strategic skills alongside effective team coordination.
Summary Generated by Built In

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges and poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Job Description

Expectations of an Integrated Media Manager:

  • Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
  • Lead on day to day running of the account with clients & agency partners
  • Drive relationships at the appropriate levels of our client organizations
  • Help provide communication solutions that consider all potential appropriate routes, e.g. with a focus on performance media – paid search, programmatic, digital, social as well as offline media, web analytics, branded content, communications planning etc
  • Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research concepts
  • Manages the daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
  • Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues
  • Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships
  • Assist in mentoring, and developing team members

Qualifications

  • 3-4 years of experience in a media agency
  • Strong communication and presentation skills
  • Strong understanding of media terminology & concepts
  • Conversant with offline and digital media and able to think across the whole media mix, hands-on experience with various technology platform
  • Managing juniors in the team
  • Experience in tourism and hospitality is a plus
  • Sense of commercial acumen
  • Attention to detail and numeracy
  • Possess rigor with ability to thrive in a fast-paced and dynamic environment

Spark Foundry is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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