Company Summary:
Zoro is an eCommerce company that’s on a mission to help business owners get everything they need to run their businesses and thrive–from office supplies to power tools. But we’re way more than a website. We’re a team of great people with an award-winning culture. Check us out and see for yourself!
Primary Function:
Reporting to the Sr. Integrated Marketing Manager, the Integrated Marketing Specialist will support the team in the development, execution, and continuous refinement of the content and promotional process across all of our channels. In this role you will work with partners across the organization to understand the customer marketing strategy and how to leverage customer journey segmentation, lifecycle strategies, and promotional tactics in order to modify customer behaviors through multiple communication channels with a vision to drive increased customer engagement and order frequency.
This position supports the planning, implementation, and refinement of processes including, but not limited to creative briefs, promotion set-up, audience selection, content, and promotional planning. This position will work cross-functionally (marketing, merchandising, category management, etc.) to incorporate relevant content for all communications. This position will work with channel owners to ensure the effective execution of the customer contact strategy.
Duties and Responsibilities:
Planning
- Assist with the development of the overall integrated marketing calendar
- Organize intake meetings with key stakeholders to develop various programming (seasonal, supplier, category, pricing, etc.) for the integrated marketing calendar
- Conduct and run routine follow-up meetings with stakeholders to ensure timing alignment and communicate any changes to the integrated marketing calendar
- Optimize the integrated marketing campaign process for communication, quality control, documentation, execution, problem-solving
- Assist with offer and campaign test designs and proformas for continuous optimization
Execution
- Complete all necessary documentation accurately and on time to facilitate creative kicks-off for each campaign
- Complete and submit consolidated briefs to the creative services team for promotional campaigns
- Manage correct execution of programming with channel owners to make sure the right message is reaching the right customer at the right time
- Perform creative reviews to ensure information is correct and meets the outlined business objectives
- Assist with campaign operations for offer strategy from end-to-end; promotional planning to program execution and measurement
- Provide final verification approvals on all promotional codes and assets for promotional campaigns
Analysis
- Work with analytics to create campaign performance analysis and develop recommendations for future campaigns using insights from analysis
- Partner with Analytics team to define campaign test objectives and KPIs
- Perform routine competitive assessments, analyzing industry trends and identifying/recommending content or strategy recommendations
Qualifications:
- Bachelor’s Degree
- 1-2 years experience in Marketing
- Experience writing creative briefs and providing thoughtful creative direction
- Hands-on experience with Builder.io or similar platform
- Ability to effectively communicate across various levels within the organization
- Project management and time management skills are essential
- Ability to work successfully with cross-functional teams & brands, handling multiple projects and meeting deadlines
Zoro Values and Inclusive Culture:
Zoro is dedicated to fostering an environment where people of all backgrounds and beliefs are represented and valued. We aim to empower all of our employees to learn about, raise awareness of, and promote diversity and inclusion through all of our workplace interactions. Zoro is a place where everyone can learn, grow, and thrive.
We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
What the Team is Saying
What We Do
Our e-commerce website has everything businesses and consumers need to make their business go, at prices that make sense. We have over 10 million products on our website (and counting) to help your business run that are shipped fast and often free. Throw in our award-winning workplace culture and you’ll find Zoro an amazing place to work and grow!
Why Work With Us
We've worked hard to foster a unique company culture built on transparency, collaboration, and innovation. We've also won a number of awards for our company culture along the way. Of course, it's not the awards that matter—it's the people. We pride ourselves on building a culture that allows our team members to bring their authentic selves to work!
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Zoro Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our headquarters are conveniently located in Downtown Chicago, above the Ogilvie Transportation Center. Zoro employees can choose to work on-site, remotely or hybrid to experience the best of both worlds!
