Integrated Marketing Manager

Position Overview:
We are seeking a motivated and enthusiastic Integrated Marketing Manager to join the BLADE Marketing Team. This role will oversee the strategy, execution, and performance of campaigns across email, SMS, in-app messaging, push notifications, and other owned channels to drive customer engagement, retention, and growth. The ideal candidate is passionate about marketing, eager to learn, and capable of multitasking in a fast-paced environment.

The ideal candidate is both a creative thinker and a data-driven decision-maker, with a proven track record of optimizing marketing performance and delivering personalized, omnichannel customer experiences.

About the role

As our Integrated Marketing Manager, you will:
Owned Channel Strategy & Execution

• Develop and execute an integrated marketing strategy for owned channels, ensuring alignment with broader marketing and business objectives.
• Design and implement personalized, data-driven campaigns across email, push, SMS, and in-app messaging using Braze and Attentive.
• Own the content calendar for owned channels, coordinating with creative, product, and other marketing teams to deliver cohesive messaging.
• Support the creation of marketing collateral, including push notifications, social media content (Instagram and TikTok), emails, and promotional materials
• Optimize the flow and cadence of communications across e-mail, app, and website

Performance Analysis & Optimization

• Lifecycle Marketing: utilize Braze to build, test, and optimize campaigns, including segmentation, personalization, and journey orchestration.
• Analyze campaign performance, generating insights to inform strategy and improve KPIs such as open rates, CTR, conversion rates, and customer retention.
• Conduct ongoing testing (A/B and multivariate) to optimize messaging, timing, and audience segmentation.
• Report regularly on campaign results and opportunities for improvement to stakeholders

Product Marketing and Cross-Functional Collaboration

• Assist with the coordination of events, marketing flights, and other promotional activities, including logistical planning, vendor management, and onsite support
• Develop an in-depth understanding of current business policies/procedures/pricing and operations while determining optimal program execution methods to improve ROI as well as retention
• Help define short- and long-term initiatives that support business goals and program measurements of success; gain necessary internal alignment, and personally see those initiatives through from conception to execution ensuring the expected quality and on-time execution

What We Look For

Required:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-3 years of experience in integrated or digital marketing with a focus on owned channels
• Proficient knowledge and hands-on experience with Braze (certification preferred)
• Familiarity with CRM systems, audience segmentation, and data enrichment techniques.
• Proficient knowledge of Figma, and Photoshop
• Proficiency in content creation on social media platforms (Instagram, TikTok, Linkedin)
• Proven success in creating and managing omnichannel marketing campaigns
• Strong analytical skills with experience using tools like Google Analytics, Tableau, or similar
• Exceptional project management and organizational skills, with the ability to handle multiple projects simultaneously

• Knowledge of HTML/CSS for email templates is a plus.
• Must exhibit a professional personal presentation and brand, strong competency in project management, and the ability to rapidly learn new marketing software systems

Preferred:

• Strategic + Hands-On: Experience crafting strategy as well as tactical implementation.
• Data-Driven + Excellent Communication Skills: Strong analytical skills in analyzing large data sets and turning them into actionable insights.
• Self-Motivated + Team-Oriented: works well independently and collaboratively with all levels of the organization.
• Decisive + Accountable: Must demonstrate sound decision-making and the ability to react quickly under pressure, which requires being organized, having strong project management skills, with a proven track record of delivering high-quality work under tight timelines.
• Those who excel at Blade are entrepreneurial, nimble, scrappy and have a strong work ethic.

Salary: This role will pay an annual salary between $80,000 and $90,000 per year.