Integrated Insights & Strategy Manager

ROLE SUMMARY
Integrated Insight & Strategy (IIS) harnesses the power of data to drive robust analytical insights that inform some of Pfizer's most critical business questions. With colleagues across the globe, IIS's rigorous analytical expertise is depended on as the compass and decision support for the enterprise.
The IIS Manager will partner with the commercial teams to ensure the delivery of high-quality strategic business decision support. As a member of the Integrated Insight & Strategy organization, this colleague will partner with Commercial Finance, Digital, CFE and other analytics functions as necessary to ensure all resources are fully and appropriately leveraged to deliver robust solutions to business issues.
The person in this role will assist to frame, investigate, and answer key business questions and deliver the analytics and insights to support the adaptation of global strategies and tactics for the local market. This will include performance measurement, customer analytics, customer journey development, customer data mining and market research, as needed to uncover insights.
This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business. The successful candidate will join IIS colleagues worldwide that are constantly supporting business transformation through their proactive thought leadership, innovative analytical capabilities and their ability to communicate highly complex and dynamic information in new and creative ways.
As a team, we collaborate to turn data into meaningful insights that will have a direct impact on patient's lives and the future of Pfizer as a data-driven organization.
ROLE RESPONSIBILITIES

• Partner with TA leadership teams and commercial teams to identify key business questions, relevant analytics and insights needed to inform them
• Develop and execute a primary market research/secondary data analysis plan to inform key business decisions and drive performance
  • Leverage different kinds of secondary data sources and work with the databases to derive insights
  • Develop regular market trend reports to inform healthcare, customer and competitor landscape
  • Determine key performance metrics and develop tracking reports on which to evaluate commercial initiatives.
  • Proactively seek out and evaluate new data sources, tools, and analytic partners that will drive business performance and/or efficiencies in research & data spend
• Strengthen data-driven business planning and decision-making process, leveraging performance dashboard and interactive analytics
• Provide analytic leadership and support for the Operating Plan process
• Provide analytics and insights to enhance promotion strategy and its effectiveness including customer segmentation and targeting and field force sizing and structuring.
• Partner with the extended IIS teams to develop core client deliverables including product forecasts, promotional ROIs and resource allocation recommendations
• Ensure compliance with key regulatory policies, such as those guiding Company Sponsored Programs (CSP)

BASIC QUALIFICATIONS
Professional Characteristics

• Analytical Thinker: Understands how to synthesize facts and information from varied data sources, both new and pre-existing, into discernable insights and perspectives; takes a problem-solving approach by connecting analytical thinking with an understanding of business drivers and how BA can provide value to the organization
• Strong Data and Information Manager: Understands and uses analytical skills/tools to produce data in a clean, organized way to drive objective insights
• Exceptional Communicator: Can understand, translate, and distill the complex, technical findings of the team into commentary that facilitates effective decision making by senior leaders; can readily align interpersonal style with the individual needs of customers
• Relationship Manager: Acts as a thought partner and brings forward recommendations/questions that influences stakeholders; builds robust and long-term strategic relationships with individuals from all levels of the organization, understanding individual goals and objectives to ensure future alignment of the entire portfolio
• Influencer: Clearly articulates expectations, capabilities, and action plans; actively listens with others' frame of reference in mind; appropriately shares information with team; favorably influences people without direct authority
• Highly Collaborative: Manages projects with and through others; shares responsibility and credit; develops self and others through teamwork; comfortable providing guidance and sharing expertise with others to help them develop their skills and perform at their best; helps others take appropriate risks; communicates frequently with team members earning respect and trust of the team
• Strong Project Manager: Clearly articulates scope and deliverables of projects; breaks complex initiatives into detailed component parts and sequences actions appropriately; develops action plans and monitors progress independently; designs success criteria and uses them to track outcomes; drives implementation of recommendations when appropriate, engages with stakeholders throughout to ensure buy-in
• Role Model: Emulates the behaviors of IIS's core competencies and fosters colleague collaboration to build and/or participate on high-performing teams
• Proactive Self-Starter: Takes an active role in one's own professional development; stays abreast of analytical trends, and cutting-edge applications of data

Technical Skills:

• Strong written and verbal communication and influencing skills both in Korean and English. Very strong written and verbal communication in English is preferred.
• Strong MS Excel and PowerPoint skills
• Understands quantitative and qualitative research methodologies. Knowledgeable about study design and able to assess vendor technical capabilities
• Proven ability to connect, integrate and synthesize analysis and data into a meaningful 'so what' to drive concrete strategic recommendations and enable commercial decision making. Capable of describing relevant caveats in data or in a model and how they relate to business question
• Significant hands-on experiences analyzing pharmaceutical secondary data based on guidance and expertise in the tools and platforms for secondary data analysis, such as Tableau, Data Science Studio and Alation
• Expertise in the field of customer/omni-channel analytics
• Previous demonstrated experience of forecasting revenues
• More than 3 years' experience of commercial/business analytics or marketing/strategy consulting preferred.

Education:
Bachelor's degree required, Masters in analytic discipline (e.g., Management Science) preferred
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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