As a key contributor, an Integrated Growth Strategist, you will strategically lead client relationships across iconic brands in diverse industries including e-commerce, fintech, non-profit, real estate, and hospitality/travel & tourism. Partnering with clients to develop creative strategies, connecting cultural and industry trends aligned to enhance their business performance. Delivering measurable results through strategic experimentation and personalization campaigns across digital channels with a particular focus on website testing (CRO) and lifecycle marketing (particularly email & SMS), this key team member will lead client relationships while exhibiting creative and analytical thinking.
Leading the development of campaign strategies and the growth of new business opportunities, your solid, high level of strategic thinking, business acumen, interpersonal skills, and professional communication will immediately contribute by managing 5-7 clients simultaneously. Leveraging technology, delivering data-driven test ideas that improve revenue and other key metrics on client websites, you will align both brand and business objectives. Applying your natural and proven ability to think holistically and critically throughout the customer journey, you will derive meaningful insights through analysis, audience insights, messaging, creative direction, media strategy and objectives.
- As a primary point of contact for clients, this Strategist role is experienced in adopting experimentation philosophies across many client verticals, having experience with product-market campaigns and execution of go-to market strategies. While we celebrate a collaborative and engaging culture, the Integrated Growth Strategist is empowered to operate autonomously with a high degree of trust and client partnership. Design and deliver business strategies that create results, impacting the bottom line for client businesses while improving Cro Metrics’ revenue growth
- Drive test ideation, prioritization, and roadmapping, informed by web analytics, client goals, and client business results (e.g. reading earnings call transcripts for public companies)
- Analyze experiment results and provide recommendations
- Present strategic findings to all levels in an organization, including executive and stakeholders
- Work closely with various internal team members and external client teams to ensure alignment of strategies, project goals and timeline deliverables, achieve results while expanding services
What Makes a Great Integrated Growth Strategist:
- Experienced in developing professional relationships at all levels of a client's organization
- Proven experience working in digital growth marketing, including CRO and lifecycle (particularly email & SMS), product/market fit and go-to-market strategies
- Proven experience in growing and expanding partnerships with existing clients as well as supporting other business development efforts
- Hands-on experience analyzing digital business data, developing informed decisions and strategies
- Experienced leading the full life cycle of strategic account plans - driving business impact, customer engagement and brand loyalty
- Experience with optimization programs that embrace a continuous cycle of iterative testing: designing roadmaps, analysis, generating insights, calculating ROI, etc.
- Experience in user experience (UX), web analytics or similar role(s) on consumer-facing web properties
- Familiarity with leading testing (e.g. Optimizely, Convert, VWO, Dynamic Yield, Adobe Target) and marketing automation platforms (e.g. Klaviyo, Hubspot, Mailchimp)
- Proven record driving impact with a holistic marketing approach
What Motivates You:
- Lifelong learner, with a growth mindset
- Passionate about using data to improve user experiences
- Enjoy working cross-functionally in a highly collaborative environment
- Self-directed and working remotely
- Enjoy working with clients and their distributed stakeholder groups
- Driving client business results
- Enjoy building a client business portfolio
- Must be able to travel 10-15% of the time for client meetings
Compensation Range: 90-110K + Benefits
About Us & Prioritizing Our Team Members:
At Cro Metrics, we believe that great work starts with a great team. As we push the boundaries of digital innovation, we’re committed to fostering an environment where our people feel supported, inspired, and empowered to thrive. Our perks and benefits are designed to fuel creativity, promote well-being, and help you grow, both personally and professionally. Here’s what you can expect when you join us:
- 401(k) with 100% match up to first 4%
- Vision, dental, HRA, HSA, FSA and other support benefits
- Medical employee coverage at 90% or greater for most plans
- Great options for additional health coverage + Work Perks (covers extras for wellness and your pet)
- 4 weeks of PTO and increases to 5 weeks after 3 years + up to 5 days of paid bereavement
- Paid parental leave and other leave programs
- Customized career plan, focusing on professional development
- Laptop and gear of your choice
- Fully remote working environment
- Welcome packages and endless surprises
- Annual Company Retreat and periodic meetups
Top Skills
What We Do
Cro Metrics drives revenue growth through strategic, data-driven experimentation. We optimize your website, paid media and lifecycle campaigns for conversion, boosting key metrics such as revenue and engagement, while you learn more about your customers.
We help you develop your growth strategy.
We are an experienced team of strategists, growth experts, marketers, product managers, user-experience designers and engineers. We take the time to truly understand your customer’s needs and come up with the best strategy for testing.
We implement, analyze and rapidly iterate.
We can design, build, and run experiments end-to-end for you or can work alongside your existing teams. Through rigorous, high-velocity testing, we draw insights from the data to iterate rapidly and often.
We help you grow customers and revenue.
Our clients accelerate their growth by increasing conversions, earning greater profits and maximizing marketing spend while learning to build a culture of experimentation.
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